Jake Tech Lab

Fidelity vs Merrill Edge

Fidelity comes out ahead of Merrill Edge on 2 of the 6 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

FidelityWinner
Fidelity
6.8
Fair
2 of 6 rounds
vs
Merrill Edge
Merrill Edge
6.3
Fair
0 of 6 rounds

The verdict

Fidelity takes it, 2–0 on rounds.

On the published figures and the independent review sites, Fidelity takes 2 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose Fidelity if…

  • • You want Fidelity's edge on what stockbrokers.com scored it and how many trustpilot reviews

Choose Merrill Edge if…

  • • You have a reason to pick Merrill Edge that is not on this list

Round by round

  1. Round 1What StockBrokers.com scored itFidelity wins
    Fidelity8/10

    Not stated

    fidelity.com does not state a StockBrokers.com '5 out of 5 stars' rating anywhere. Awards pages cite StockBrokers.com only as award rankings ('#1 Overall Broker 2024', 'Best in Class Overall 2025 and

    • StockBrokers.com rating

    Source: stockbrokers.com ↗

    Merrill Edge5/10

    4.5 out of 5 stars

    StockBrokers.com rating

    • 4.5 out of 5 stars, against 5 out of 5 stars

    Source: stockbrokers.com ↗

    Fidelity wins this round on independent review-site data, not on its own claims.

  2. Round 2What an options contract costsTie
    Fidelity7/10

    65 cents

    per options contract

    Source: work-club.com ↗

    Merrill Edge7/10

    65 cents

    per options contract

    Source: work-club.com ↗

    Nothing to separate them here.

  3. Round 3What a stock trade costsTie
    Fidelity7/10

    $0

    US stock trades

    Source: work-club.com ↗

    Merrill Edge7/10

    $0

    US stock trades

    Source: work-club.com ↗

    Nothing to separate them here.

  4. Round 4What it takes to open an accountTie
    Fidelity7/10

    $0

    no account minimum

    Source: work-club.com ↗

    Merrill Edge7/10

    $0

    no account minimum

    Source: work-club.com ↗

    Nothing to separate them here.

  5. Round 5What customers say on TrustpilotTie
    Fidelity7/10

    1.3 out of 5

    TrustScore from 1,169 reviews on Trustpilot

    Source: trustpilot.com ↗

    Merrill Edge7/10

    1.3 out of 5

    TrustScore from 128 reviews on Trustpilot

    Source: trustpilot.com ↗

    Nothing to separate them here.

  6. Round 6How many Trustpilot reviewsFidelity wins
    Fidelity8/10

    1,169 reviews

    reviews on Trustpilot, rated 1.3 out of 5

    Source: trustpilot.com ↗

    Merrill Edge5/10

    128 reviews

    reviews on Trustpilot, rated 1.3 out of 5

    • 128 reviews, against 1,169 reviews

    Source: trustpilot.com ↗

    Fidelity wins this round on independent review-site data, not on its own claims.

FidelityFidelity
Merrill EdgeMerrill Edge

Side by side

Overall score
6.8
Best
6.3
Price
See price
See price
What customers say on Trustpilot
6.2
6.2
What an options contract costs
6.3
6.3
What StockBrokers.com scored it
7.7
6.3
What a stock trade costs
7.0
7.0
What it takes to open an account
7.0
7.0
Head-to-head findings
What customers say on Trustpilot
1.3 out of 5
1.3 out of 5
What an options contract costs
65 cents
65 cents
What StockBrokers.com scored it
Not stated
4.5 out of 5 stars
What a stock trade costs
$0
$0
What it takes to open an account
$0
$0
How many Trustpilot reviews
1,169 reviews
128 reviews
What borrowing on margin costs
10.625%
—
Record
Head-to-head record
2–4
0–5–1
Head-to-heads won
33 %
0 %
Rounds won
19 %
8 %
Pros
  • margin rate on a 50,000 dollar balance, 18 September 2026
  • StockBrokers.com rating
    Cons
    • 1.3 out of 5, against 1.5 out of 5
    • 65 cents, against 0 cents
    • 1.3 out of 5, against 3.9 out of 5
    • 1,169 reviews, against 14,081 reviews
    • 4.5 out of 5 stars, against 5 out of 5 stars
    • 128 reviews, against 1,169 reviews
    • 1.3 out of 5, against 1.5 out of 5
    • 128 reviews, against 782 reviews
    Add a third option to this comparison →

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