The 9 Best CRM (October 2026) — Compared

1

Top rated

Zoho

Pick Zoho if you want Zoho's edge on what it costs to start and trying it before you pay.

What automation adds to the bill: $0 extra
What it costs to start: $14
What automation costs: $0
What customers say on Trustpilot: 3.9 out of 5

default support on every paid edition

900+ integrations, against 9,000+ apps
900+ integrations, against 1,500+ integrations
10 custom fields per module, against 1,000 custom properties/object
3.9 out of 5, against 4.4 out of 5

2

Best for what automation adds to the bill

Insightly

Pick Insightly if you want Insightly's edge on what automation costs and what automation adds to the bill.

What automation adds to the bill: +$20
What it costs to start: $29
What automation costs: $49
What customers say on Trustpilot: 2.1 out of 5

Plus

$29, against $25
14-day free trial, against 30-day free trial
$29, against $20
14-day free trial, against Free CRM

3

Best for what automation costs

Freshsales

Pick Freshsales if you want Freshsales's edge on what it costs to start and trying it before you pay.

What automation adds to the bill: $0 extra
What it costs to start: $9
What automation costs: $9
What customers say on Trustpilot: 1.3 out of 5

100+ apps, against 9,000+ apps
100+ apps, against 1,500+ integrations
1.3 out of 5, against 1.5 out of 5
One pipeline only, against 15 pipelines

4

HubSpot

Pick HubSpot if you want HubSpot's edge on what it costs to start and trying it before you pay.

What automation adds to the bill: +$70
What it costs to start: $20
What automation costs: $90/mo/seat
What customers say on Trustpilot: 1.5 out of 5

free with no expiry, limited to two users and 1,000 contacts
Professional, where full workflows begin
from $20 to $50 per user per month
apps in the HubSpot App Marketplace

1,500+ integrations, against 9,000+ apps
$20, against $14
$50, against $0
24/7 chat and email, no phone on Starter, against Phone 8h x 5 days, chat 24 x 5

5

Pipedrive

Pick Pipedrive if you want Pipedrive's edge on what it costs to start and what automation costs.

What automation adds to the bill: +$25
What it costs to start: $14
What automation costs: $39
What customers say on Trustpilot: 4.4 out of 5

apps in the Pipedrive Marketplace
Lite
from $14 to $39 per user per month
no phone on Lite; phone starts on Premium

14-day free trial, against 30-day free trial
500+ integrations, against 9,000+ apps
No group emailing, against Mass email included
No email templates, against Email templates included

6

Best for what it costs to start

Close

Pick Close if you want Close's edge on what it costs to start and calling from inside the crm.

What automation adds to the bill: +$90
What it costs to start: $9
What automation costs: $99
What customers say on Trustpilot: 4.5 out of 5

Solo

14-day free trial, against 30-day free trial
100+ integrations, against 9,000+ apps
+$90, against +$75
No bulk email, against Mass email included

7

monday CRM

Pick monday CRM if you want monday CRM's edge on what it costs to start and what automation costs.

What automation adds to the bill: +$5
What it costs to start: $12
What automation costs: $17
What customers say on Trustpilot: 2.1 out of 5

apps monday CRM connects to

14-day free trial, against 30-day free trial
500+ apps, against 9,000+ apps
No mass email, against Mass email included
No email templates, against Email templates included

8

Copper

Pick Copper if you want Copper's edge on what it costs to start and what automation costs.

What automation adds to the bill: +$36
What it costs to start: $23
What automation costs: $59
What customers say on Trustpilot: 4.3 out of 5

Starter, per seat per month billed annually ($12 month to month)
from $9 to $59 per user per month

14-day free trial, against 30-day free trial
No bulk email, against Mass email included
14-day free trial, against Free CRM
$59, against $50

9

Salesforce

Pick Salesforce if you want Salesforce's edge on how well it connects.

What automation adds to the bill: +$75
What it costs to start: $25
What automation costs: $100
What customers say on Trustpilot: 1.3 out of 5

apps on AppExchange, its own marketplace
Starter Suite
from $25 to $100 per user per month

$25, against $20
30-day free trial, against Free CRM
$100, against $50
Dialer add-on or third-party phone, against Calling minutes on Starter

The best CRMs, ranked.

At a glance

Top 9 CRMs