Kit vs MailerLite
Kit and MailerLite are level on what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
It's a dead heat.
Neither pulls ahead on the published figures and review sites, so the decision is in the details this comparison cannot see. Check the current figures on both pages.
Choose Kit if…
- • You want Kit's edge on how big the free plan is and who picks up when you are stuck
Choose MailerLite if…
- • You want MailerLite's edge on what it costs to start and what the next plan up costs
Round by round
- Round 1What it costs to startMailerLite winsKit5/10
$33
Creator, for 1,000 subscribers, billed annually ($390 a year)
- $33, against $12
Source: kit.com ↗
MailerLite wins this round on what the company itself publishes.
- Round 2What the next plan up costsMailerLite winsKit5/10
$79 / month
Pro plan starting price (up to 1,000 subscribers)
- $66, against $25
Source: capterra.com ↗
MailerLite wins this round on independent review-site data, not on its own claims.
- Round 3How big the free plan isKit winsMailerLite5/10
250 subscribers
the free plan stops at 250 subscribers
- 250 subscribers, against 10,000 subscribers
Source: mailerlite.com ↗
Kit wins this round on what the company itself publishes.
- Round 4Who picks up when you are stuckKit winsMailerLite5/10
24/7 email support
email only on the Comfort plan
- 24/7 email support, against 24/7 email and chat
Source: mailerlite.com ↗
Kit wins this round on what the company itself publishes.
- Round 5How many emails you can sendKit winsKit8/10
Unlimited email broadcasts
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
MailerLite5/1010,000 emails/mo
Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)
- 10,000 emails/mo, against Unlimited email broadcasts
Source: mailerlite.com ↗
Kit wins this round on what the published sources say.
- Round 6How many people can log inMailerLite winsKit5/10
2 users
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- 2 users, against 3 user seats
Source: kit.com ↗
MailerLite8/103 user seats
Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)
Source: mailerlite.com ↗
MailerLite wins this round on what the published sources say.
Side by side
- $33, against $8.73
- Pro $50/mo first year (then $66), against Standard $45/mo monthly
- 100+ direct apps, against 300+ integrations
- 2 users, against 3 seats
- $12, against $8.73
- 24/7 email support, against 24/7 email and chat
- 130+ integrations, against 300+ integrations
- 10,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)