The verdict
It's a dead heat.
Neither pulls ahead on the published figures and review sites, so the decision is in the details this comparison cannot see. Check the current figures on both pages.
Choose Brevo if…
- • You want Brevo's edge on what it costs to start and what the next plan up costs
Choose Kit if…
- • You want Kit's edge on who picks up when you are stuck and how many emails you can send
Round by round
- Round 1What it costs to startBrevo winsKit5/10
$33
Creator, for 1,000 subscribers, billed annually ($390 a year)
- $33, against $9
Source: kit.com ↗
Brevo wins this round on independent review-site data, not on its own claims.
- Round 2What the next plan up costsBrevo winsBrevo8/10
Standard $16.17/mo billed yearly
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
Source: brevo.com ↗
Kit5/10Pro $50/mo first year (then $66)
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- Pro $50/mo first year (then $66), against Standard $16.17/mo billed yearly
Source: kit.com ↗
Brevo wins this round on what the published sources say.
- Round 3How big the free plan isBrevo winsBrevo8/10
Free: up to 100K contacts
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
Source: brevo.com ↗
Kit5/10Free: up to 10,000 subscribers
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- Free: up to 10,000 subscribers, against Free: up to 100K contacts
Source: kit.com ↗
Brevo wins this round on what the published sources say.
- Round 4Who picks up when you are stuckKit winsBrevo5/10
Email support
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
- Email support, against 24/7 email & chat support
Source: brevo.com ↗
Kit8/1024/7 email & chat support
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
- Round 5How well it connectsBrevo winsBrevo8/10
150+ integrations
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
Source: brevo.com ↗
Kit5/10100+ direct apps
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- 100+ direct apps, against 150+ integrations
Source: kit.com ↗
Brevo wins this round on what the published sources say.
- Round 6How many emails you can sendKit winsBrevo5/10
5,000 emails/mo
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
- 5,000 emails/mo, against Unlimited email broadcasts
Source: brevo.com ↗
Kit8/10Unlimited email broadcasts
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
- Round 7How many people can log inKit winsBrevo5/10
Single user
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
- Single user, against 2 users
Source: brevo.com ↗
Kit8/102 users
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
- Round 8Testing which email works betterKit winsBrevo5/10
No A/B testing on Starter
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
- No A/B testing on Starter, against A/B test subject lines
Source: brevo.com ↗
Kit8/10A/B test subject lines
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
Side by side
- Email support, against 24/7 email & chat support
- 150+ integrations, against 300+ integrations
- 5,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)
- Single user, against 3 seats
- $33, against $8.73
- Pro $50/mo first year (then $66), against Standard $45/mo monthly
- 100+ direct apps, against 300+ integrations
- 2 users, against 3 seats