Klaviyo vs MailerLite
MailerLite comes out ahead of Klaviyo on 3 of the 6 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
MailerLite takes it, 3–1 on rounds.
On the published figures and the independent review sites, MailerLite takes 3 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Klaviyo if…
- • You want Klaviyo's edge on how well it connects
Choose MailerLite if…
- • You want MailerLite's edge on what customers say on trustpilot and what it costs to start
Round by round
- Round 1What customers say on TrustpilotMailerLite winsKlaviyo5/10
1.6 out of 5
TrustScore from 369 reviews on Trustpilot
- 1.6 out of 5, against 4.1 out of 5
Source: trustpilot.com ↗
MailerLite wins this round on independent review-site data, not on its own claims.
- Round 2What it costs to startMailerLite winsKlaviyo5/10
$30/mo est. (1,000 profiles)
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- $30/mo est. (1,000 profiles), against $17.10/mo billed yearly (1,000)
Source: klaviyo.com ↗
MailerLite8/10$17.10/mo billed yearly (1,000)
Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)
Source: mailerlite.com ↗
MailerLite wins this round on what the published sources say.
- Round 3What the next plan up costsMailerLite winsKlaviyo5/10
Marketing $100/mo est.
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Marketing $100/mo est., against Power $35.10/mo billed yearly
Source: klaviyo.com ↗
MailerLite8/10Power $35.10/mo billed yearly
Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)
Source: mailerlite.com ↗
MailerLite wins this round on what the published sources say.
- Round 4How well it connectsKlaviyo winsKlaviyo8/10
350+ integrations
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
MailerLite5/10100+ integrations
Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)
- 100+ integrations, against 350+ integrations
Source: mailerlite.com ↗
Klaviyo wins this round on what the published sources say.
- Round 5How big the free plan isTieKlaviyo7/10
Free: up to 250 active profiles
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
MailerLite7/10Free: up to 250 subscribers
Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)
Source: mailerlite.com ↗
Nothing to separate them here.
- Round 6Who picks up when you are stuckTieKlaviyo7/10
Email support
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
MailerLite7/1024/7 email support
Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)
Source: mailerlite.com ↗
Nothing to separate them here.
Side by side
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email + SMS, from 5,000 monthly email sends
- $35, against $13.06
- 1.6 out of 5, against 2.5 out of 5
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
- Email support, against 24/7 email & chat support
- $12, against $8.73
- 24/7 email support, against 24/7 email and chat
- 130+ integrations, against 300+ integrations
- 10,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)