Jake Tech Lab

Klaviyo vs GetResponse

GetResponse comes out ahead of Klaviyo on 6 of the 8 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

Klaviyo
Klaviyo
6.0
Fair
2 of 8 rounds
vs
GetResponseWinner
GetResponse
6.9
Fair
6 of 8 rounds

The verdict

GetResponse takes it, 6–2 on rounds.

On the published figures and the independent review sites, GetResponse takes 6 of 8 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose Klaviyo if…

  • • You want Klaviyo's edge on trying it before you pay and testing which email works better

Choose GetResponse if…

  • • You want GetResponse's edge on what customers say on trustpilot and what it costs to start

Round by round

  1. Round 1Trying it before you payKlaviyo wins
    Klaviyo8/10

    Free plan

    free for up to 250 active profiles and 500 emails a month

    Source: klaviyo.com ↗

    GetResponse5/10

    Free version available after 14-day trial

    Free plan

    • 14-day free trial, against Free plan

    Source: getresponse.com ↗

    Klaviyo wins this round on what the company itself publishes.

  2. Round 2What customers say on TrustpilotGetResponse wins
    Klaviyo5/10

    1.6 out of 5

    TrustScore from 369 reviews on Trustpilot

    • 1.6 out of 5, against 4.2 out of 5

    Source: trustpilot.com ↗

    GetResponse8/10

    4.2 out of 5

    TrustScore from 1,038 reviews on Trustpilot

    Source: trustpilot.com ↗

    GetResponse wins this round on independent review-site data, not on its own claims.

  3. Round 3What it costs to startGetResponse wins
    Klaviyo5/10

    $30/mo est. (1,000 profiles)

    Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)

    • $30/mo est. (1,000 profiles), against $15.58/mo paid annually (1,000)

    Source: klaviyo.com ↗

    GetResponse8/10

    $15.58/mo paid annually (1,000)

    Starter at List size 1,000 (default), Yearly billing (default; Monthly = $19); next plan = Marketer ($59 monthly)

    Source: getresponse.com ↗

    GetResponse wins this round on what the published sources say.

  4. Round 4What the next plan up costsGetResponse wins
    Klaviyo5/10

    Not stated

    At 1,000 active profiles the page estimates $30.00 total; $100 does not appear anywhere on the page.

    • Marketing $100/mo est., against Marketer $48.38/mo paid annually

    Source: klaviyo.com ↗

    GetResponse8/10

    Marketer $48.38/mo paid annually

    Starter at List size 1,000 (default), Yearly billing (default; Monthly = $19); next plan = Marketer ($59 monthly)

    Source: getresponse.com ↗

    GetResponse wins this round on what the published sources say.

  5. Round 5How big the free plan isGetResponse wins
    Klaviyo5/10

    Free: up to 250 active profiles

    Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)

    • Free: up to 250 active profiles, against Free: up to 500 contacts

    Source: klaviyo.com ↗

    GetResponse8/10

    Free: up to 500 contacts

    Starter at List size 1,000 (default), Yearly billing (default; Monthly = $19); next plan = Marketer ($59 monthly)

    Source: getresponse.com ↗

    GetResponse wins this round on what the published sources say.

  6. Round 6Who picks up when you are stuckGetResponse wins
    Klaviyo5/10

    Email support

    Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)

    • Email support, against Email + chat (no phone)

    Source: klaviyo.com ↗

    GetResponse8/10

    Email + chat (no phone)

    Starter at List size 1,000 (default), Yearly billing (default; Monthly = $19); next plan = Marketer ($59 monthly)

    Source: getresponse.com ↗

    GetResponse wins this round on what the published sources say.

  7. Round 7How many emails you can sendGetResponse wins
    Klaviyo5/10

    10,000 emails/mo

    Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)

    • 10,000 emails/mo, against Unlimited monthly email sends

    Source: klaviyo.com ↗

    GetResponse8/10

    Unlimited monthly email sends

    Starter at List size 1,000 (default), Yearly billing (default; Monthly = $19); next plan = Marketer ($59 monthly)

    Source: getresponse.com ↗

    GetResponse wins this round on what the published sources say.

  8. Round 8Testing which email works betterKlaviyo wins
    Klaviyo8/10

    Not stated

    The text "A/B testing" does not appear anywhere on klaviyo.com/pricing.

    • Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)

    Source: klaviyo.com ↗

    GetResponse5/10

    No A/B testing on Starter

    Starter at List size 1,000 (default), Yearly billing (default; Monthly = $19); next plan = Marketer ($59 monthly)

    • No A/B testing on Starter, against A/B testing included

    Source: getresponse.com ↗

    Klaviyo wins this round on what the published sources say.

GetResponseGetResponse

Side by side

Overall score
6.0
6.9
Best
Price
See price
See price
What the next plan up costs
5.3
6.5
What it costs to start
6.0
7.0
What customers say on Trustpilot
5.0
8.0
How many emails you can send
5.5
8.0
Who picks up when you are stuck
5.6
7.6
Head-to-head findings
What the next plan up costs
$20
Marketer $48.38/mo paid annually
What it costs to start
$30/mo est. (1,000 profiles)
$15.58/mo paid annually (1,000)
What customers say on Trustpilot
1.6 out of 5
4.2 out of 5
How many emails you can send
10,000 emails/mo
Unlimited monthly email sends
Who picks up when you are stuck
Email support
Email and chat
How big the free plan is
250 profiles
Free: up to 500 contacts
Trying it before you pay
Free plan
14-day trial plus a permanent free version
How many people can log in
—
3 users
Record
Head-to-head record
0–9
6–0
Head-to-heads won
0 %
100 %
Rounds won
25 %
57 %
Pros
  • Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
  • Email + SMS, from 5,000 monthly email sends
  • phone support is Enterprise only
  • no permanent free plan on the vendor page
  • stated in its navigation menu
Cons
  • $35, against $13.06
  • 1.6 out of 5, against 2.5 out of 5
  • $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
  • Email support, against 24/7 email & chat support
  • 14-day free trial, against Free plan
  • 170+ integrations, against 300+ integrations
  • Marketer $48.38/mo paid annually, against Standard $45/mo monthly
  • No A/B testing on Starter, against A/B testing included
Add a third option to this comparison →

More email marketing platforms match-ups