The verdict
Mailchimp takes it, 5–1 on rounds.
On the published figures and the independent review sites, Mailchimp takes 5 of 8 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Mailchimp if…
- • You want Mailchimp's edge on what the next plan up costs and what customers say on trustpilot
Choose Klaviyo if…
- • You want Klaviyo's edge on how well it connects
Round by round
- Round 1What the next plan up costsMailchimp winsMailchimp8/10
$20/month
Standard plan price
- Standard for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
Source: mailchimp.com ↗
Klaviyo5/10$20
Email plan, 500 active profiles, per month (SMS billed per send)
- $35, against $13.06
Source: klaviyo.com ↗
Mailchimp wins this round on independent review-site data, not on its own claims.
- Round 2What customers say on TrustpilotMailchimp winsKlaviyo5/10
1.6 out of 5
TrustScore from 369 reviews on Trustpilot
- 1.6 out of 5, against 2.5 out of 5
Source: trustpilot.com ↗
Mailchimp wins this round on independent review-site data, not on its own claims.
- Round 3Trying it before you payTie
Nothing to separate them here.
- Round 4How big the free plan isTie
Nothing to separate them here.
- Round 5What it costs to startMailchimp winsMailchimp8/10
$26.50/mo monthly (501-1,500)
Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard
Source: mailchimp.com ↗
Klaviyo5/10$30/mo est. (1,000 profiles)
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
Source: klaviyo.com ↗
Mailchimp wins this round on what the published sources say.
- Round 6Who picks up when you are stuckMailchimp winsMailchimp8/10
24/7 email & chat support
Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard
Source: mailchimp.com ↗
Klaviyo5/10Email support
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email support, against 24/7 email & chat support
Source: klaviyo.com ↗
Mailchimp wins this round on what the published sources say.
- Round 7How well it connectsKlaviyo winsMailchimp5/10
300+ integrations
Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard
- 300+ integrations, against 350+ integrations
Source: mailchimp.com ↗
Klaviyo8/10350+ integrations
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Klaviyo wins this round on what the published sources say.
- Round 8How many emails you can sendMailchimp winsMailchimp8/10
10x contacts (15,000 at 1,500 tier)
Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard
Source: mailchimp.com ↗
Klaviyo5/1010,000 emails/mo
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- 10,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)
Source: klaviyo.com ↗
Mailchimp wins this round on what the published sources say.
Side by side
- Standard for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
- Essentials for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email + SMS, from 5,000 monthly email sends
- 300+ integrations, against 350+ integrations
- 2.5 out of 5, against 3.9 out of 5
- $26.50/mo monthly (501-1,500), against $8.08/mo billed yearly (5k emails)
- Standard $45/mo monthly, against Standard $16.17/mo billed yearly
- $35, against $13.06
- 1.6 out of 5, against 2.5 out of 5
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
- Email support, against 24/7 email & chat support