The verdict
Wix takes it, 5–1 on rounds.
On the published figures and the independent review sites, Wix takes 5 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Wix if…
- • You want Wix's edge on what it costs to start and trying it before you pay
Choose Shopify if…
- • You want Shopify's edge on what adding a store costs
Round by round
- Round 1What it costs to startWix winsShopify5/10
$29
Basic, per month billed yearly ($39 month to month)
- $29, against $17
Source: shopify.com ↗
Wix wins this round on what the company itself publishes.
- Round 2Trying it before you payWix winsShopify5/10
3-day free trial
a three-day trial, then $1 a month for the first three months
- 3-day free trial, against Free plan
Source: shopify.com ↗
Wix wins this round on what the company itself publishes.
- Round 3Who picks up when you are stuckWix winsWix8/10
24/7 chat and callback, plus phone and email
free phone, chat and email support, with 24/7 callback in English
Source: support.wix.com ↗
Shopify5/1024/7 live chat
live chat support on Basic, Grow and Advanced
- 24/7 live chat, against 24/7 chat and callback, plus phone and email
Source: shopify.com ↗
Wix wins this round on what the company itself publishes.
- Round 4Where you start designingWix winsShopify5/10
1,000+ themes
themes in the Shopify Theme Store
- 1,000+ themes, against 2,000+ templates
Source: themes.shopify.com ↗
Wix wins this round on what the company itself publishes.
- Round 5What adding a store costsShopify wins
Shopify wins this round on what the company itself publishes.
- Round 6What customers say on TrustpilotWix winsShopify5/10
1.3 out of 5
TrustScore from 5,164 reviews on Trustpilot
- 1.3 out of 5, against 3.4 out of 5
Source: trustpilot.com ↗
Wix wins this round on independent review-site data, not on its own claims.
Side by side
- $29, against $16
- +$12, against $0 extra
- 2 GB storage, against Unlimited storage (no caps)
- $17, against $15
- $29, against $17
- 3-day free trial, against Free plan
- 24/7 live chat, against 24/7 chat and callback, plus phone and email
- 1,000+ themes, against 2,000+ templates