Jake Tech Lab

ActiveCampaign vs MailerLite

MailerLite comes out ahead of ActiveCampaign on 4 of the 7 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

ActiveCampaign
ActiveCampaign
6.5
Fair
3 of 7 rounds
vs
MailerLiteWinner
MailerLite
6.6
Fair
4 of 7 rounds

The verdict

MailerLite takes it, 4–3 on rounds.

On the published figures and the independent review sites, MailerLite takes 4 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose ActiveCampaign if…

  • • You want ActiveCampaign's edge on who picks up when you are stuck and how well it connects

Choose MailerLite if…

  • • You want MailerLite's edge on trying it before you pay and what customers say on trustpilot

Round by round

  1. Round 1Trying it before you payMailerLite wins
    ActiveCampaign5/10

    14-day free trial

    no free plan; no credit card needed

    • 14-day free trial, against Free plan

    Source: activecampaign.com ↗

    MailerLite8/10

    Free plan

    free for up to 250 subscribers and 2,500 emails a month

    Source: mailerlite.com ↗

    MailerLite wins this round on what the company itself publishes.

  2. Round 2Who picks up when you are stuckActiveCampaign wins
    ActiveCampaign8/10

    Email and chat

    basic-priority support on the Starter plan

    Source: activecampaign.com ↗

    MailerLite5/10

    24/7 email support

    email only on the Comfort plan

    • 24/7 email support, against Email and chat

    Source: mailerlite.com ↗

    ActiveCampaign wins this round on what the company itself publishes.

  3. Round 3How well it connectsActiveCampaign wins
    ActiveCampaign8/10

    1,000+ apps

    stated on its integrations page

    Source: activecampaign.com ↗

    MailerLite5/10

    over 100 apps

    Integrations

    • 130+ integrations, against 1,000+ apps

    Source: mailerlite.com ↗

    ActiveCampaign wins this round on what the company itself publishes.

  4. Round 4What customers say on TrustpilotMailerLite wins
    ActiveCampaign5/10

    2.7 out of 5

    TrustScore from 1,446 reviews on Trustpilot

    • 2.7 out of 5, against 4.1 out of 5

    Source: trustpilot.com ↗

    MailerLite8/10

    4.1 out of 5

    TrustScore from 3,347 reviews on Trustpilot

    Source: trustpilot.com ↗

    MailerLite wins this round on independent review-site data, not on its own claims.

  5. Round 5What it costs to startActiveCampaign wins
    ActiveCampaign8/10

    $15/mo billed annually (1,000)

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    Source: activecampaign.com ↗

    MailerLite5/10

    $17.10/mo billed yearly (1,000)

    Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)

    • $17.10/mo billed yearly (1,000), against $15/mo billed annually (1,000)

    Source: mailerlite.com ↗

    ActiveCampaign wins this round on what the published sources say.

  6. Round 6What the next plan up costsMailerLite wins
    ActiveCampaign5/10

    Plus $49/mo billed annually

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    • Plus $49/mo billed annually, against Power $35.10/mo billed yearly

    Source: activecampaign.com ↗

    MailerLite8/10

    Power $35.10/mo billed yearly

    Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)

    Source: mailerlite.com ↗

    MailerLite wins this round on what the published sources say.

  7. Round 7How many people can log inMailerLite wins
    ActiveCampaign5/10

    1 user

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    • 1 user, against 3 user seats

    Source: activecampaign.com ↗

    MailerLite8/10

    3 user seats

    Comfort at 1,000 subscribers (type 1000 in 'Number of subscribers'), Billed yearly (default; Billed monthly = $19); next plan = Power ($39 monthly)

    Source: mailerlite.com ↗

    MailerLite wins this round on what the published sources say.

ActiveCampaignActiveCampaign
MailerLiteMailerLite

Side by side

ActiveCampaignBest for what it costs to startActiveCampaign
MailerLiteBest for what customers say on trustpilotMailerLite
Overall score
6.5
6.6
Best
Price
See price
See price
What the next plan up costs
6.3
7.7
What it costs to start
7.7
6.7
What customers say on Trustpilot
6.0
7.8
How many emails you can send
5.5
5.5
Who picks up when you are stuck
7.3
5.3
Head-to-head findings
What the next plan up costs
Plus $49/mo billed annually
Power $35.10/mo billed yearly
What it costs to start
$15/mo billed annually (1,000)
$12
What customers say on Trustpilot
2.7 out of 5
4.1 out of 5
How many emails you can send
10x contacts = 10,000/mo
10,000 emails/mo
Who picks up when you are stuck
Email & chat support (Basic)
24/7 email support
How big the free plan is
—
Free: up to 250 subscribers
Trying it before you pay
14-day free trial
Free plan
How many people can log in
1 user
3 user seats
Record
Head-to-head record
3–6
4–2–3
Head-to-heads won
33 %
67 %
Rounds won
46 %
48 %
Pros
      Cons
      • 14-day free trial, against Free plan
      • 2.7 out of 5, against 3.9 out of 5
      • $15/mo billed annually (1,000), against $8.08/mo billed yearly (5k emails)
      • Plus $49/mo billed annually, against Standard $16.17/mo billed yearly
      • $12, against $8.73
      • 24/7 email support, against 24/7 email and chat
      • 130+ integrations, against 300+ integrations
      • 10,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)
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