Jake Tech Lab

Mailchimp vs Brevo

Mailchimp and Brevo are level on what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

Mailchimp
Mailchimp
6.8
Fair
4 of 8 rounds
vs
Brevo
Brevo
6.5
Fair
4 of 8 rounds

The verdict

It's a dead heat.

Neither pulls ahead on the published figures and review sites, so the decision is in the details this comparison cannot see. Check the current figures on both pages.

Choose Mailchimp if…

  • • You want Mailchimp's edge on who picks up when you are stuck and how well it connects

Choose Brevo if…

  • • You want Brevo's edge on what customers say on trustpilot and what it costs to start

Round by round

  1. Round 1What customers say on TrustpilotBrevo wins
    Mailchimp5/10

    2.5 out of 5

    TrustScore from 1,534 reviews on Trustpilot

    • 2.5 out of 5, against 3.9 out of 5

    Source: trustpilot.com ↗

    Brevo8/10

    3.9 out of 5

    TrustScore from 7,229 reviews on Trustpilot

    Source: trustpilot.com ↗

    Brevo wins this round on independent review-site data, not on its own claims.

  2. Round 2What it costs to startBrevo wins
    Mailchimp5/10

    $26.50/mo monthly (501-1,500)

    Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard

    • $26.50/mo monthly (501-1,500), against $8.08/mo billed yearly (5k emails)

    Source: mailchimp.com ↗

    Brevo8/10

    $8.08/mo billed yearly (5k emails)

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    Source: brevo.com ↗

    Brevo wins this round on what the published sources say.

  3. Round 3What the next plan up costsBrevo wins
    Mailchimp5/10

    Standard $45/mo monthly

    Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard

    • Standard $45/mo monthly, against Standard $16.17/mo billed yearly

    Source: mailchimp.com ↗

    Brevo8/10

    Standard $16.17/mo billed yearly

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    Source: brevo.com ↗

    Brevo wins this round on what the published sources say.

  4. Round 4How big the free plan isBrevo wins
    Mailchimp5/10

    Free: up to 250 contacts

    Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard

    • Free: up to 250 contacts, against Free: up to 100K contacts

    Source: mailchimp.com ↗

    Brevo8/10

    Free: up to 100K contacts

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    Source: brevo.com ↗

    Brevo wins this round on what the published sources say.

  5. Round 5Who picks up when you are stuckMailchimp wins
    Mailchimp8/10

    24/7 email & chat support

    Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard

    Source: mailchimp.com ↗

    Brevo5/10

    Email support

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    • Email support, against 24/7 email & chat support

    Source: brevo.com ↗

    Mailchimp wins this round on what the published sources say.

  6. Round 6How well it connectsMailchimp wins
    Mailchimp8/10

    300+ integrations

    Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard

    Source: mailchimp.com ↗

    Brevo5/10

    150+ integrations

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    • 150+ integrations, against 300+ integrations

    Source: brevo.com ↗

    Mailchimp wins this round on what the published sources say.

  7. Round 7How many emails you can sendMailchimp wins
    Mailchimp8/10

    10x contacts (15,000 at 1,500 tier)

    Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard

    Source: mailchimp.com ↗

    Brevo5/10

    5,000 emails/mo

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    • 5,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)

    Source: brevo.com ↗

    Mailchimp wins this round on what the published sources say.

  8. Round 8How many people can log inMailchimp wins
    Mailchimp8/10

    3 seats

    Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard

    Source: mailchimp.com ↗

    Brevo5/10

    Single user

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    • Single user, against 3 seats

    Source: brevo.com ↗

    Mailchimp wins this round on what the published sources say.

MailchimpMailchimp

Side by side

BrevoBest for what the next plan up costsBrevo
Overall score
6.8
Best
6.5
Price
See price
See price
What the next plan up costs
7.3
8.0
What it costs to start
6.7
8.0
What customers say on Trustpilot
5.7
7.0
How many emails you can send
7.0
5.0
Who picks up when you are stuck
7.3
5.0
Head-to-head findings
What the next plan up costs
$20/month
Standard $16.17/mo billed yearly
What it costs to start
$26.50/mo monthly (501-1,500)
$8.08/mo billed yearly (5k emails)
What customers say on Trustpilot
2.5 out of 5
3.9 out of 5
How many emails you can send
10x contacts (15,000 at 1,500 tier)
5,000 emails/mo
Who picks up when you are stuck
24/7 email & chat support
Email support
How big the free plan is
250 contacts
Free: up to 100K contacts
Trying it before you pay
Free plan
—
How many people can log in
3 seats
Single user
Record
Head-to-head record
5–1–3
1–2–6
Head-to-heads won
83 %
33 %
Rounds won
53 %
48 %
Pros
  • Standard for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
  • Essentials for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
    Cons
    • 300+ integrations, against 350+ integrations
    • 2.5 out of 5, against 3.9 out of 5
    • $26.50/mo monthly (501-1,500), against $8.08/mo billed yearly (5k emails)
    • Standard $45/mo monthly, against Standard $16.17/mo billed yearly
    • Email support, against 24/7 email & chat support
    • 150+ integrations, against 300+ integrations
    • 5,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)
    • Single user, against 3 seats
    Add a third option to this comparison →

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