The verdict
Beehiiv takes it, 3–2 on rounds.
On the published figures and the independent review sites, Beehiiv takes 3 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Klaviyo if…
- • You want Klaviyo's edge on what the next plan up costs and what it costs to start
Choose Beehiiv if…
- • You want Beehiiv's edge on how big the free plan is and what customers say on trustpilot
Round by round
- Round 1What the next plan up costsKlaviyo winsKlaviyo8/10
$20
Email plan, 500 active profiles, per month (SMS billed per send)
- Email + SMS, from 5,000 monthly email sends
Source: klaviyo.com ↗
Klaviyo wins this round on independent review-site data, not on its own claims.
- Round 2How big the free plan isBeehiiv winsKlaviyo5/10
250 profiles
the free plan stops at 250 active profiles
- 250 profiles, against 2,500 subscribers
Source: klaviyo.com ↗
Beehiiv wins this round on what the company itself publishes.
- Round 3What customers say on TrustpilotBeehiiv winsKlaviyo5/10
1.6 out of 5
TrustScore from 369 reviews on Trustpilot
- 1.6 out of 5, against 4 out of 5
Source: trustpilot.com ↗
Beehiiv wins this round on independent review-site data, not on its own claims.
- Round 4What it costs to startKlaviyo winsKlaviyo8/10
$30/mo est. (1,000 profiles)
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Beehiiv5/10Lite $49/mo, yearly billing (1,000)
Lite at 1,000 subscribers (default), Yearly billing (default; click Monthly for $59); next plan = Pro ($109 monthly)
- Lite $49/mo, yearly billing (1,000), against $30/mo est. (1,000 profiles)
Source: beehiiv.com ↗
Klaviyo wins this round on what the published sources say.
- Round 5How many emails you can sendBeehiiv winsKlaviyo5/10
10,000 emails/mo
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- 10,000 emails/mo, against Unlimited email sends
Source: klaviyo.com ↗
Beehiiv8/10Unlimited email sends
Lite at 1,000 subscribers (default), Yearly billing (default; click Monthly for $59); next plan = Pro ($109 monthly)
Source: beehiiv.com ↗
Beehiiv wins this round on what the published sources say.
- Round 6Testing which email works betterTieKlaviyo7/10
Not stated
The text "A/B testing" does not appear anywhere on klaviyo.com/pricing.
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Beehiiv7/10A/B testing included
Lite at 1,000 subscribers (default), Yearly billing (default; click Monthly for $59); next plan = Pro ($109 monthly)
Source: beehiiv.com ↗
Nothing to separate them here.
Side by side
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email + SMS, from 5,000 monthly email sends
- $35, against $13.06
- 1.6 out of 5, against 2.5 out of 5
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
- Email support, against 24/7 email & chat support
- $49, against $8.73
- $109, against $13.06
- 2 team seats, against 3 seats
- $109, against $35