The verdict
It's a dead heat.
Neither pulls ahead on the published figures and review sites, so the decision is in the details this comparison cannot see. Check the current figures on both pages.
Choose Mailchimp if…
- • You want Mailchimp's edge on what it costs to start and what the next plan up costs
Choose Beehiiv if…
- • You want Beehiiv's edge on how big the free plan is and what customers say on trustpilot
Round by round
- Round 1What it costs to startMailchimp winsMailchimp8/10
$13/month
Essentials plan for 0-500 contacts
- Essentials for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
Source: mailchimp.com ↗
Mailchimp wins this round on what the company itself publishes.
- Round 2What the next plan up costsMailchimp winsMailchimp8/10
$20/month after 14-day free trial
Standard plan price (0-500 contacts)
- Standard for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
Source: mailchimp.com ↗
Mailchimp wins this round on independent review-site data, not on its own claims.
- Round 3How big the free plan isBeehiiv winsMailchimp5/10
250 contacts
the free plan stops at 250 contacts
- 250 contacts, against 2,500 subscribers
Source: mailchimp.com ↗
Beehiiv wins this round on what the company itself publishes.
- Round 4What customers say on TrustpilotBeehiiv winsMailchimp5/10
2.5 out of 5
TrustScore from 1,534 reviews on Trustpilot
- 2.5 out of 5, against 4 out of 5
Source: trustpilot.com ↗
Beehiiv wins this round on independent review-site data, not on its own claims.
- Round 5Trying it before you payTie
Nothing to separate them here.
- Round 6How many emails you can sendBeehiiv winsMailchimp5/10
10x contacts (15,000 at 1,500 tier)
Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard
- 10x contacts (15,000 at 1,500 tier), against Unlimited email sends
Source: mailchimp.com ↗
Beehiiv8/10Unlimited email sends
Lite at 1,000 subscribers (default), Yearly billing (default; click Monthly for $59); next plan = Pro ($109 monthly)
Source: beehiiv.com ↗
Beehiiv wins this round on what the published sources say.
- Round 7How many people can log inMailchimp winsMailchimp8/10
3 seats
Essentials at 501-1,500 contacts (select it in 'Contacts'), monthly billing (annual only for 10,000+ contacts); next plan = Standard
Source: mailchimp.com ↗
Beehiiv5/102 team seats
Lite at 1,000 subscribers (default), Yearly billing (default; click Monthly for $59); next plan = Pro ($109 monthly)
- 2 team seats, against 3 seats
Source: beehiiv.com ↗
Mailchimp wins this round on what the published sources say.
Side by side
- Standard for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
- Essentials for 0 to 500 contacts, at the 50% introductory rate for the first 12 months
- 300+ integrations, against 350+ integrations
- 2.5 out of 5, against 3.9 out of 5
- $26.50/mo monthly (501-1,500), against $8.08/mo billed yearly (5k emails)
- Standard $45/mo monthly, against Standard $16.17/mo billed yearly
- $49, against $8.73
- $109, against $13.06
- 2 team seats, against 3 seats
- $109, against $35