Klaviyo vs Constant Contact
Constant Contact comes out ahead of Klaviyo on 4 of the 6 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
Constant Contact takes it, 4–2 on rounds.
On the published figures and the independent review sites, Constant Contact takes 4 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Klaviyo if…
- • You want Klaviyo's edge on how big the free plan is and how well it connects
Choose Constant Contact if…
- • You want Constant Contact's edge on what customers say on trustpilot and what it costs to start
Round by round
- Round 1What customers say on TrustpilotConstant Contact winsKlaviyo5/10
1.6 out of 5
TrustScore from 369 reviews on Trustpilot
- 1.6 out of 5, against 4 out of 5
Source: trustpilot.com ↗
Constant Contact wins this round on independent review-site data, not on its own claims.
- Round 2What it costs to startConstant Contact winsKlaviyo5/10
$30/mo est. (1,000 profiles)
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- $30/mo est. (1,000 profiles), against $25.50/mo billed annually (501-1,000)
Source: klaviyo.com ↗
Constant Contact8/10$25.50/mo billed annually (501-1,000)
Lite at 501-1,000 contacts (click 'See pricing tiers', Lite tab), billed annually (default Annual view; prepay saves up to 15%); next plan = Standard (Standard tab)
Source: constantcontact.com ↗
Constant Contact wins this round on what the published sources say.
- Round 3What the next plan up costsConstant Contact winsKlaviyo5/10
Marketing $100/mo est.
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Marketing $100/mo est., against Standard $46.75/mo billed annually
Source: klaviyo.com ↗
Constant Contact8/10Standard $46.75/mo billed annually
Lite at 501-1,000 contacts (click 'See pricing tiers', Lite tab), billed annually (default Annual view; prepay saves up to 15%); next plan = Standard (Standard tab)
Source: constantcontact.com ↗
Constant Contact wins this round on what the published sources say.
- Round 4How big the free plan isKlaviyo winsKlaviyo8/10
Free: up to 250 active profiles
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Constant Contact5/10No free plan (free trial only)
Lite at 501-1,000 contacts (click 'See pricing tiers', Lite tab), billed annually (default Annual view; prepay saves up to 15%); next plan = Standard (Standard tab)
- No free plan (free trial only), against Free: up to 250 active profiles
Source: constantcontact.com ↗
Klaviyo wins this round on what the published sources say.
- Round 5Who picks up when you are stuckConstant Contact winsKlaviyo5/10
Email support
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email support, against Live phone and chat support
Source: klaviyo.com ↗
Constant Contact8/10Live phone and chat support
Lite at 501-1,000 contacts (click 'See pricing tiers', Lite tab), billed annually (default Annual view; prepay saves up to 15%); next plan = Standard (Standard tab)
Source: constantcontact.com ↗
Constant Contact wins this round on what the published sources say.
- Round 6How well it connectsKlaviyo winsKlaviyo8/10
350+ integrations
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Constant Contact5/10300 integrations
Lite at 501-1,000 contacts (click 'See pricing tiers', Lite tab), billed annually (default Annual view; prepay saves up to 15%); next plan = Standard (Standard tab)
- 300 integrations, against 350+ integrations
Source: constantcontact.com ↗
Klaviyo wins this round on what the published sources say.
Side by side
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email + SMS, from 5,000 monthly email sends
- $35, against $13.06
- 1.6 out of 5, against 2.5 out of 5
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
- Email support, against 24/7 email & chat support
- Standard $46.75/mo billed annually, against Standard $45/mo monthly
- No free plan (free trial only), against Free: up to 250 contacts
- 10x tier = 10,000/mo, against 10x contacts (15,000 at 1,500 tier)
- 1 user, against 3 seats