The verdict
Webflow takes it, 4–3 on rounds.
On the published figures and the independent review sites, Webflow takes 4 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Shopify if…
- • You want Shopify's edge on who picks up when you are stuck and what adding a store costs
Choose Webflow if…
- • You want Webflow's edge on what it costs to start and trying it before you pay
Round by round
- Round 1What it costs to startWebflow winsShopify5/10
$29
Basic, per month billed yearly ($39 month to month)
- $29, against $15
Source: shopify.com ↗
Webflow wins this round on what the company itself publishes.
- Round 2Trying it before you payWebflow winsShopify5/10
3-day free trial
a three-day trial, then $1 a month for the first three months
- 3-day free trial, against Free Starter plan
Source: shopify.com ↗
Webflow8/10Free Starter plan
free, limited to 1,000 monthly visits, 50 CMS items and 2 static pages
Source: help.webflow.com ↗
Webflow wins this round on what the company itself publishes.
- Round 3Who picks up when you are stuckShopify winsWebflow5/10
Support portal and AI assistant
email through the portal, live agent not always available; phone is Enterprise only
- Support portal and AI assistant, against 24/7 live chat
Source: help.webflow.com ↗
Shopify wins this round on what the company itself publishes.
- Round 4Where you start designingWebflow winsShopify5/10
1,000+ themes
themes in the Shopify Theme Store
- 1,000+ themes, against 7,000+ templates
Source: themes.shopify.com ↗
Webflow wins this round on what the company itself publishes.
- Round 5What adding a store costsShopify wins
Shopify wins this round on what the company itself publishes.
- Round 6What customers say on TrustpilotWebflow winsShopify5/10
1.3 out of 5
TrustScore from 5,164 reviews on Trustpilot
- 1.3 out of 5, against 1.5 out of 5
Source: trustpilot.com ↗
Webflow wins this round on independent review-site data, not on its own claims.
- Round 7How much traffic your site can handleShopify wins
Shopify wins this round on what the published sources say.
Side by side
- free and premium templates
- $29, against $17
- 3-day free trial, against Free plan
- 24/7 live chat, against 24/7 chat and callback, plus phone and email
- 1,000+ themes, against 2,000+ templates
- Support portal and AI assistant, against 24/7 chat and callback, plus phone and email
- +$14, against +$12
- 1.5 out of 5, against 3.4 out of 5
- $29, against $16