Jake Tech Lab

Shopify vs WordPress.com

Shopify and WordPress.com are level on what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

Shopify
Shopify
6.2
Fair
3 of 6 rounds
vs
WordPress.com
WordPress.com
6.5
Fair
3 of 6 rounds

The verdict

It's a dead heat.

Neither pulls ahead on the published figures and review sites, so the decision is in the details this comparison cannot see. Check the current figures on both pages.

Choose Shopify if…

  • • You want Shopify's edge on what it costs to sell online and who picks up when you are stuck

Choose WordPress.com if…

  • • You want WordPress.com's edge on what it costs to start and trying it before you pay

Round by round

  1. Round 1What it costs to startWordPress.com wins
    Shopify5/10

    $29

    Basic, per month billed yearly ($39 month to month)

    • $29, against $4

    Source: shopify.com ↗

    WordPress.com8/10

    $4

    Personal, per month billed annually ($2.75 on a three-year term)

    Source: wordpress.com ↗

    WordPress.com wins this round on what the company itself publishes.

  2. Round 2Trying it before you payWordPress.com wins
    Shopify5/10

    3-day free trial

    a three-day trial, then $1 a month for the first three months

    • 3-day free trial, against Free plan

    Source: shopify.com ↗

    WordPress.com8/10

    Free plan

    free with no expiry: a wordpress.com address and 1 GB of storage

    Source: wordpress.com ↗

    WordPress.com wins this round on what the company itself publishes.

  3. Round 3What it costs to sell onlineShopify wins
    Shopify8/10

    $29

    Basic, where every plan is a store

    Source: shopify.com ↗

    WordPress.com5/10

    $45

    Commerce, per month billed annually

    • $45, against $29

    Source: wordpress.com ↗

    Shopify wins this round on what the company itself publishes.

  4. Round 4Who picks up when you are stuckShopify wins
    Shopify8/10

    24/7 live chat

    live chat support on Basic, Grow and Advanced

    Source: shopify.com ↗

    WordPress.com5/10

    Email; live chat from Premium

    every paid plan gets email support, chat starts on Premium

    • Email; live chat from Premium, against 24/7 live chat

    Source: wordpress.com ↗

    Shopify wins this round on what the company itself publishes.

  5. Round 5What adding a store costsShopify wins
    Shopify8/10

    $0 extra

    the cheapest plan can already sell

    Source: shopify.com ↗

    WordPress.com5/10

    +$41

    from $4 to $45 a month

    • +$41, against $0 extra

    Source: wordpress.com ↗

    Shopify wins this round on what the company itself publishes.

  6. Round 6What customers say on TrustpilotWordPress.com wins
    Shopify5/10

    1.3 out of 5

    TrustScore from 5,164 reviews on Trustpilot

    • 1.3 out of 5, against 3.8 out of 5

    Source: trustpilot.com ↗

    WordPress.com8/10

    3.8 out of 5

    TrustScore from 4,170 reviews on Trustpilot

    Source: trustpilot.com ↗

    WordPress.com wins this round on independent review-site data, not on its own claims.

WordPress.comWordPress.com

Side by side

WordPress.comBest for what it costs to startWordPress.com
Overall score
6.2
6.5
Best
Price
See price
See price
What customers say on Trustpilot
5.0
7.4
What it costs to start
5.4
8.0
Who picks up when you are stuck
6.9
5.0
Where you start designing
6.8
6.5
Trying it before you pay
5.0
7.7
Head-to-head findings
What customers say on Trustpilot
1.3 out of 5
3.8 out of 5
What it costs to start
$29
$4
Who picks up when you are stuck
24/7 live chat
Email; live chat from Premium
Where you start designing
1,000+ themes
Thousands of themes
Trying it before you pay
3-day free trial
Free plan
What adding a store costs
$0 extra
+$41
What it costs to sell online
$29
$45
Record
Head-to-head record
1–5–1
1–1–3
Head-to-heads won
17 %
50 %
Rounds won
32 %
47 %
Pros
    • WordPress.com themes
    Cons
    • $29, against $17
    • 3-day free trial, against Free plan
    • 24/7 live chat, against 24/7 chat and callback, plus phone and email
    • 1,000+ themes, against 2,000+ templates
    • $45, against $29
    • Email; live chat from Premium, against 24/7 chat and callback, plus phone and email
    • 1,000+ themes, against 2,000+ templates
    • +$41, against +$12
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