ActiveCampaign vs Kit
Kit comes out ahead of ActiveCampaign on 4 of the 8 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
Kit takes it, 4–3 on rounds.
On the published figures and the independent review sites, Kit takes 4 of 8 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose ActiveCampaign if…
- • You want ActiveCampaign's edge on what it costs to start and what the next plan up costs
Choose Kit if…
- • You want Kit's edge on trying it before you pay and what customers say on trustpilot
Round by round
- Round 1Trying it before you payKit winsActiveCampaign5/10
14-day free trial
no free plan; no credit card needed
- 14-day free trial, against Free plan
Source: activecampaign.com ↗
Kit wins this round on what the company itself publishes.
- Round 2What customers say on TrustpilotKit winsActiveCampaign5/10
2.7 out of 5
TrustScore from 1,446 reviews on Trustpilot
- 2.7 out of 5, against 4 out of 5
Source: trustpilot.com ↗
Kit wins this round on independent review-site data, not on its own claims.
- Round 3Who picks up when you are stuckTieActiveCampaign7/10
Email and chat
basic-priority support on the Starter plan
Source: activecampaign.com ↗
Nothing to separate them here.
- Round 4What it costs to startActiveCampaign winsActiveCampaign8/10
$15/mo billed annually (1,000)
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
Kit5/10$33/mo billed yearly (1,000)
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- $33/mo billed yearly (1,000), against $15/mo billed annually (1,000)
Source: kit.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 5What the next plan up costsActiveCampaign winsActiveCampaign8/10
Plus $49/mo billed annually
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
Kit5/10Pro $50/mo first year (then $66)
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- Pro $50/mo first year (then $66), against Plus $49/mo billed annually
Source: kit.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 6How well it connectsActiveCampaign winsActiveCampaign8/10
1,000+ integrations
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
Kit5/10100+ direct apps
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- 100+ direct apps, against 1,000+ integrations
Source: kit.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 7How many emails you can sendKit winsActiveCampaign5/10
10x contacts = 10,000/mo
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
- 10x contacts = 10,000/mo, against Unlimited email broadcasts
Source: activecampaign.com ↗
Kit8/10Unlimited email broadcasts
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
- Round 8How many people can log inKit winsActiveCampaign5/10
1 user
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
- 1 user, against 2 users
Source: activecampaign.com ↗
Kit8/102 users
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
Side by side
- 14-day free trial, against Free plan
- 2.7 out of 5, against 3.9 out of 5
- $15/mo billed annually (1,000), against $8.08/mo billed yearly (5k emails)
- Plus $49/mo billed annually, against Standard $16.17/mo billed yearly
- $33, against $8.73
- Pro $50/mo first year (then $66), against Standard $45/mo monthly
- 100+ direct apps, against 300+ integrations
- 2 users, against 3 seats