Kit vs Campaign Monitor
Kit comes out ahead of Campaign Monitor on 5 of the 7 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
Kit takes it, 5–2 on rounds.
On the published figures and the independent review sites, Kit takes 5 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Kit if…
- • You want Kit's edge on what customers say on trustpilot and what it costs to start
Choose Campaign Monitor if…
- • You want Campaign Monitor's edge on trying it before you pay and how many people can log in
Round by round
- Round 1What customers say on TrustpilotKit winsCampaign Monitor5/10
2.2 out of 5
TrustScore from 200 reviews on Trustpilot
- 2.2 out of 5, against 4 out of 5
Source: trustpilot.com ↗
Kit wins this round on independent review-site data, not on its own claims.
- Round 2What it costs to startKit winsKit8/10
$33/mo billed yearly (1,000)
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Campaign Monitor5/10$42.30/mo annual (501-2,500)
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
- $42.30/mo annual (501-2,500), against $33/mo billed yearly (1,000)
Source: campaignmonitor.com ↗
Kit wins this round on what the published sources say.
- Round 3What the next plan up costsKit winsKit8/10
Pro $50/mo first year (then $66)
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Campaign Monitor5/10Essentials $66.60/mo annual
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
- Essentials $66.60/mo annual, against Pro $50/mo first year (then $66)
Source: campaignmonitor.com ↗
Kit wins this round on what the published sources say.
- Round 4Trying it before you payCampaign Monitor winsKit5/10
14-day free trial
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- 14-day free trial, against 30-day free trial
Source: kit.com ↗
Campaign Monitor8/1030-day free trial
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
Source: campaignmonitor.com ↗
Campaign Monitor wins this round on what the published sources say.
- Round 5Who picks up when you are stuckKit winsKit8/10
24/7 email & chat support
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Campaign Monitor5/10Email support only on Lite
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
- Email support only on Lite, against 24/7 email & chat support
Source: campaignmonitor.com ↗
Kit wins this round on what the published sources say.
- Round 6How many emails you can sendKit winsKit8/10
Unlimited email broadcasts
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Campaign Monitor5/105x list = 12,500/mo (2,500 tier)
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
- 5x list = 12,500/mo (2,500 tier), against Unlimited email broadcasts
Source: campaignmonitor.com ↗
Kit wins this round on what the published sources say.
- Round 7How many people can log inCampaign Monitor winsKit5/10
2 users
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- 2 users, against Unlimited users
Source: kit.com ↗
Campaign Monitor8/10Unlimited users
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
Source: campaignmonitor.com ↗
Campaign Monitor wins this round on what the published sources say.
Side by side
- Essentials, per month
- $33, against $8.73
- Pro $50/mo first year (then $66), against Standard $45/mo monthly
- 100+ direct apps, against 300+ integrations
- 2 users, against 3 seats
- $19, against $13.06
- 2.2 out of 5, against 2.5 out of 5
- $42.30/mo annual (501-2,500), against $26.50/mo monthly (501-1,500)
- Email support only on Lite, against 24/7 email & chat support