The verdict
Kit takes it, 5–2 on rounds.
On the published figures and the independent review sites, Kit takes 5 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Klaviyo if…
- • You want Klaviyo's edge on what it costs to start and how well it connects
Choose Kit if…
- • You want Kit's edge on how big the free plan is and what customers say on trustpilot
Round by round
- Round 1How big the free plan isKit winsKlaviyo5/10
250 profiles
the free plan stops at 250 active profiles
- 250 profiles, against 10,000 subscribers
Source: klaviyo.com ↗
Kit wins this round on what the company itself publishes.
- Round 2What customers say on TrustpilotKit winsKlaviyo5/10
1.6 out of 5
TrustScore from 369 reviews on Trustpilot
- 1.6 out of 5, against 4 out of 5
Source: trustpilot.com ↗
Kit wins this round on independent review-site data, not on its own claims.
- Round 3What it costs to startKlaviyo winsKlaviyo8/10
$30/mo est. (1,000 profiles)
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Kit5/10$33/mo billed yearly (1,000)
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- $33/mo billed yearly (1,000), against $30/mo est. (1,000 profiles)
Source: kit.com ↗
Klaviyo wins this round on what the published sources say.
- Round 4What the next plan up costsKit winsKlaviyo5/10
Marketing $100/mo est.
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Marketing $100/mo est., against Pro $50/mo first year (then $66)
Source: klaviyo.com ↗
Kit8/10Pro $50/mo first year (then $66)
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
- Round 5Who picks up when you are stuckKit winsKlaviyo5/10
Email support
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email support, against 24/7 email & chat support
Source: klaviyo.com ↗
Kit8/1024/7 email & chat support
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
- Round 6How well it connectsKlaviyo winsKlaviyo8/10
350+ integrations
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Kit5/10100+ direct apps
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
- 100+ direct apps, against 350+ integrations
Source: kit.com ↗
Klaviyo wins this round on what the published sources say.
- Round 7How many emails you can sendKit winsKlaviyo5/10
10,000 emails/mo
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- 10,000 emails/mo, against Unlimited email broadcasts
Source: klaviyo.com ↗
Kit8/10Unlimited email broadcasts
Creator at 1,000 email subscribers (default), Pay yearly (default; switch off for monthly: Creator $39, Pro $79); next plan = Pro at the first-year promo ($66/mo yearly after)
Source: kit.com ↗
Kit wins this round on what the published sources say.
Side by side
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email + SMS, from 5,000 monthly email sends
- $35, against $13.06
- 1.6 out of 5, against 2.5 out of 5
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
- Email support, against 24/7 email & chat support
- $33, against $8.73
- Pro $50/mo first year (then $66), against Standard $45/mo monthly
- 100+ direct apps, against 300+ integrations
- 2 users, against 3 seats