QuickBooks vs Zoho Books
Zoho Books comes out ahead of QuickBooks on 5 of the 6 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
Zoho Books takes it, 5–0 on rounds.
On the published figures and the independent review sites, Zoho Books takes 5 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose QuickBooks if…
- • You have a reason to pick QuickBooks that is not on this list
Choose Zoho Books if…
- • You want Zoho Books's edge on what it costs to start and trying it before you pay
Round by round
- Round 1What it costs to startZoho Books winsQuickBooks5/10
$38
Simple Start, per month at list price (the introductory offer is half that for three months)
- $38, against $20
Source: quickbooks.intuit.com ↗
Zoho Books wins this round on what the company itself publishes.
- Round 2Trying it before you payZoho Books winsQuickBooks5/10
30-day free trial
a free trial, no free plan
- 30-day free trial, against Free plan
Source: quickbooks.intuit.com ↗
Zoho Books8/10Free plan
free while revenue stays under $50K, capped at 1,000 invoices a year
Source: zoho.com ↗
Zoho Books wins this round on what the company itself publishes.
- Round 3How many people can log inZoho Books winsQuickBooks5/10
1 user
Simple Start includes one user plus two accountants
- 1 user, against 3 users
Source: quickbooks.intuit.com ↗
Zoho Books wins this round on what the company itself publishes.
- Round 4What customers say on TrustpilotZoho Books winsQuickBooks5/10
3.7 out of 5
TrustScore from 16,940 reviews on Trustpilot
- 3.7 out of 5, against 3.9 out of 5
Source: trustpilot.com ↗
Zoho Books wins this round on independent review-site data, not on its own claims.
- Round 5Who picks up when you are stuckTieQuickBooks7/10
Phone support included
phone support comes with every paid plan
Source: quickbooks.intuit.com ↗
Zoho Books7/10Phone, chat and email, weekdays
toll-free phone, live chat and email on the Standard plan, Monday to Friday 9am to 9pm ET
Source: zoho.com ↗
Nothing to separate them here.
- Round 6Invoices that repeat themselvesZoho Books winsQuickBooks5/10
Recurring invoices is Simple Start+
Simple Start, QuickBooks Online pricing comparison (US/USD)
- Recurring is Essentials+, against Recurring invoices included
Source: quickbooks.intuit.com ↗
Zoho Books wins this round on what the published sources say.

