Jake Tech Lab

Brevo vs ActiveCampaign

ActiveCampaign comes out ahead of Brevo on 4 of the 7 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

Brevo
Brevo
6.5
Fair
3 of 7 rounds
vs
ActiveCampaignWinner
ActiveCampaign
6.5
Fair
4 of 7 rounds

The verdict

ActiveCampaign takes it, 4–3 on rounds.

On the published figures and the independent review sites, ActiveCampaign takes 4 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose Brevo if…

  • • You want Brevo's edge on what customers say on trustpilot and what it costs to start

Choose ActiveCampaign if…

  • • You want ActiveCampaign's edge on who picks up when you are stuck and how well it connects

Round by round

  1. Round 1What customers say on TrustpilotBrevo wins
    Brevo8/10

    3.9 out of 5

    TrustScore from 7,229 reviews on Trustpilot

    Source: trustpilot.com ↗

    ActiveCampaign5/10

    2.7 out of 5

    TrustScore from 1,446 reviews on Trustpilot

    • 2.7 out of 5, against 3.9 out of 5

    Source: trustpilot.com ↗

    Brevo wins this round on independent review-site data, not on its own claims.

  2. Round 2What it costs to startBrevo wins
    Brevo8/10

    $8.08/mo billed yearly (5k emails)

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    Source: brevo.com ↗

    ActiveCampaign5/10

    $15/mo billed annually (1,000)

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    • $15/mo billed annually (1,000), against $8.08/mo billed yearly (5k emails)

    Source: activecampaign.com ↗

    Brevo wins this round on what the published sources say.

  3. Round 3What the next plan up costsBrevo wins
    Brevo8/10

    Standard $16.17/mo billed yearly

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    Source: brevo.com ↗

    ActiveCampaign5/10

    Plus $49/mo billed annually

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    • Plus $49/mo billed annually, against Standard $16.17/mo billed yearly

    Source: activecampaign.com ↗

    Brevo wins this round on what the published sources say.

  4. Round 4Who picks up when you are stuckActiveCampaign wins
    Brevo5/10

    Email support

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    • Email support, against Email & chat support (Basic)

    Source: brevo.com ↗

    ActiveCampaign8/10

    Email & chat support (Basic)

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    Source: activecampaign.com ↗

    ActiveCampaign wins this round on what the published sources say.

  5. Round 5How well it connectsActiveCampaign wins
    Brevo5/10

    150+ integrations

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    • 150+ integrations, against 1,000+ integrations

    Source: brevo.com ↗

    ActiveCampaign8/10

    1,000+ integrations

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    Source: activecampaign.com ↗

    ActiveCampaign wins this round on what the published sources say.

  6. Round 6How many emails you can sendActiveCampaign wins
    Brevo5/10

    5,000 emails/mo

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    • 5,000 emails/mo, against 10x contacts = 10,000/mo

    Source: brevo.com ↗

    ActiveCampaign8/10

    10x contacts = 10,000/mo

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    Source: activecampaign.com ↗

    ActiveCampaign wins this round on what the published sources say.

  7. Round 7Testing which email works betterActiveCampaign wins
    Brevo5/10

    No A/B testing on Starter

    Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)

    • No A/B testing on Starter, against A/B testing (email only)

    Source: brevo.com ↗

    ActiveCampaign8/10

    A/B testing (email only)

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    Source: activecampaign.com ↗

    ActiveCampaign wins this round on what the published sources say.

ActiveCampaignActiveCampaign

Side by side

BrevoBest for what the next plan up costsBrevo
ActiveCampaignBest for what it costs to startActiveCampaign
Overall score
6.5
6.5
Price
See price
See price
What the next plan up costs
8.0
6.3
What it costs to start
8.0
7.7
What customers say on Trustpilot
7.0
6.0
How many emails you can send
5.0
5.5
Who picks up when you are stuck
5.0
7.3
Head-to-head findings
What the next plan up costs
Standard $16.17/mo billed yearly
Plus $49/mo billed annually
What it costs to start
$8.08/mo billed yearly (5k emails)
$15/mo billed annually (1,000)
What customers say on Trustpilot
3.9 out of 5
2.7 out of 5
How many emails you can send
5,000 emails/mo
10x contacts = 10,000/mo
Who picks up when you are stuck
Email support
Email & chat support (Basic)
How big the free plan is
Free: up to 100K contacts
—
Trying it before you pay
—
14-day free trial
How many people can log in
Single user
1 user
Record
Head-to-head record
1–2–6
3–6
Head-to-heads won
33 %
33 %
Rounds won
48 %
46 %
Pros
      Cons
      • Email support, against 24/7 email & chat support
      • 150+ integrations, against 300+ integrations
      • 5,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)
      • Single user, against 3 seats
      • 14-day free trial, against Free plan
      • 2.7 out of 5, against 3.9 out of 5
      • $15/mo billed annually (1,000), against $8.08/mo billed yearly (5k emails)
      • Plus $49/mo billed annually, against Standard $16.17/mo billed yearly
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