The verdict
Brevo takes it, 4–3 on rounds.
On the published figures and the independent review sites, Brevo takes 4 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Klaviyo if…
- • You want Klaviyo's edge on how well it connects and how many emails you can send
Choose Brevo if…
- • You want Brevo's edge on what customers say on trustpilot and what it costs to start
Round by round
- Round 1What customers say on TrustpilotBrevo winsKlaviyo5/10
1.6 out of 5
TrustScore from 369 reviews on Trustpilot
- 1.6 out of 5, against 3.9 out of 5
Source: trustpilot.com ↗
Brevo wins this round on independent review-site data, not on its own claims.
- Round 2What it costs to startBrevo winsKlaviyo5/10
$30/mo est. (1,000 profiles)
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- $30/mo est. (1,000 profiles), against $8.08/mo billed yearly (5k emails)
Source: klaviyo.com ↗
Brevo8/10$8.08/mo billed yearly (5k emails)
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
Source: brevo.com ↗
Brevo wins this round on what the published sources say.
- Round 3What the next plan up costsBrevo winsKlaviyo5/10
Marketing $100/mo est.
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Marketing $100/mo est., against Standard $16.17/mo billed yearly
Source: klaviyo.com ↗
Brevo8/10Standard $16.17/mo billed yearly
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
Source: brevo.com ↗
Brevo wins this round on what the published sources say.
- Round 4How big the free plan isBrevo winsKlaviyo5/10
Free: up to 250 active profiles
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Free: up to 250 active profiles, against Free: up to 100K contacts
Source: klaviyo.com ↗
Brevo8/10Free: up to 100K contacts
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
Source: brevo.com ↗
Brevo wins this round on what the published sources say.
- Round 5How well it connectsKlaviyo winsKlaviyo8/10
350+ integrations
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Brevo5/10150+ integrations
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
- 150+ integrations, against 350+ integrations
Source: brevo.com ↗
Klaviyo wins this round on what the published sources say.
- Round 6How many emails you can sendKlaviyo winsKlaviyo8/10
10,000 emails/mo
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Brevo5/105,000 emails/mo
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
- 5,000 emails/mo, against 10,000 emails/mo
Source: brevo.com ↗
Klaviyo wins this round on what the published sources say.
- Round 7Testing which email works betterKlaviyo winsKlaviyo8/10
Not stated
The text "A/B testing" does not appear anywhere on klaviyo.com/pricing.
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Brevo5/10No A/B testing on Starter
Starter (priced by email volume: 5,000 emails/month, not by contacts), Yearly (-10%) billing (default; click Monthly for $9); next plan = Standard ($18 monthly)
- No A/B testing on Starter, against A/B testing included
Source: brevo.com ↗
Klaviyo wins this round on what the published sources say.
Side by side
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email + SMS, from 5,000 monthly email sends
- $35, against $13.06
- 1.6 out of 5, against 2.5 out of 5
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
- Email support, against 24/7 email & chat support
- Email support, against 24/7 email & chat support
- 150+ integrations, against 300+ integrations
- 5,000 emails/mo, against 10x contacts (15,000 at 1,500 tier)
- Single user, against 3 seats