Jake Tech Lab

Square vs Toast

Toast comes out ahead of Square on 3 of the 6 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

Square
Square
6.8
Fair
2 of 6 rounds
vs
ToastWinner
Toast
7.2
Good
3 of 6 rounds

The verdict

Toast takes it, 3–2 on rounds.

On the published figures and the independent review sites, Toast takes 3 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose Square if…

  • • You want Square's edge on how long you are locked in and what customers say on trustpilot

Choose Toast if…

  • • You want Toast's edge on who picks up when the till is down and what it costs to get a card reader

Round by round

  1. Round 1Who picks up when the till is downToast wins
    Square5/10

    weekday hours on the free plan

    Monday to Friday, 6am to 6pm PT on the free plan

    • weekday hours on the free plan, against 24/7 support

    Source: posusa.com ↗

    Toast8/10

    24/7 support

    Toast Care is included in every software subscription, by phone or web messaging

    Source: pos.toasttab.com ↗

    Toast wins this round on independent review-site data, not on its own claims.

  2. Round 2How long you are locked inSquare wins
    Square8/10

    No contract

    month-to-month, cancel anytime

    Source: posusa.com ↗

    Toast5/10

    2 to 3 years

    auto-renewing, with early termination fees; the low end is used

    • 2 to 3 years, against No contract

    Source: posusa.com ↗

    Square wins this round on independent review-site data, not on its own claims.

  3. Round 3What customers say on TrustpilotSquare wins
    Square8/10

    3.7 out of 5

    TrustScore from 7,486 reviews on Trustpilot

    Source: trustpilot.com ↗

    Toast5/10

    2.7 out of 5

    TrustScore from 1,489 reviews on Trustpilot

    • 2.7 out of 5, against 3.7 out of 5

    Source: trustpilot.com ↗

    Square wins this round on independent review-site data, not on its own claims.

  4. Round 4What it costs to get a card readerToast wins
    Square5/10

    Reader from $59

    Square Free ($0/mo per location); trial = Square Plus

    • Reader from $59, against $0 upfront for first device

    Source: squareup.com ↗

    Toast8/10

    $0 upfront for first device

    Starter Kit (Pay-as-you-Go), restaurant

    Source: pos.toasttab.com ↗

    Toast wins this round on what the published sources say.

  5. Round 5What the top plan costsToast wins
    Square5/10

    Premium $149/mo

    Square Free ($0/mo per location); trial = Square Plus

    • Premium $149/mo, against Point of Sale from $69/mo

    Source: squareup.com ↗

    Toast8/10

    Point of Sale from $69/mo

    Starter Kit (Pay-as-you-Go), restaurant

    Source: pos.toasttab.com ↗

    Toast wins this round on what the published sources say.

  6. Round 6What the software costsTie
    Square7/10

    $0/mo (Square Free)

    Square Free ($0/mo per location); trial = Square Plus

    Source: squareup.com ↗

    Toast7/10

    Starter Kit from $0/mo

    Starter Kit (Pay-as-you-Go), restaurant

    Source: pos.toasttab.com ↗

    Nothing to separate them here.

Side by side

SquareBest for what the software costsSquare
Overall score
6.8
7.2
Best
Price
See price
See price
What the software costs
7.8
7.2
What customers say on Trustpilot
7.3
6.7
Who picks up when the till is down
5.2
7.4
How long you are locked in
8.0
5.8
What it costs to get a card reader
5.9
7.8
Head-to-head findings
What the software costs
$0/mo (Square Free)
Starter Kit from $0/mo
What customers say on Trustpilot
3.7 out of 5
2.7 out of 5
Who picks up when the till is down
weekday hours on the free plan
24/7 support
How long you are locked in
No contract
2 to 3 years
What it costs to get a card reader
Reader from $59
$0 upfront for first device
What the top plan costs
Premium $149/mo
Point of Sale from $69/mo
What each card sale costs
2.6% + 15¢
—
Selling when the internet drops
Offline payments on every plan
Offline mode takes cards
Record
Head-to-head record
6–3
9–0
Head-to-heads won
67 %
100 %
Rounds won
53 %
58 %
Pros
  • Square Free ($0/mo per location); trial = Square Plus
  • in-person card sale
    Cons
    • weekday hours on the free plan, against 24/7 support
    • Reader from $59, against $0 upfront for first device
    • Premium $149/mo, against Point of Sale from $69/mo
    • weekday hours on the free plan, against 24/7 phone support
    • 2 to 3 years, against No contract
    • 2.7 out of 5, against 3.7 out of 5
    • 2-year agreement (Pay-as-you-Go), against Cancel anytime
    • 2 to 3 years, against 12 months
    Add a third option to this comparison →

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