Jake Tech Lab

Toast vs SumUp

Toast comes out ahead of SumUp on 3 of the 6 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

ToastWinner
Toast
7.2
Good
3 of 6 rounds
vs
SumUp
SumUp
6.6
Fair
2 of 6 rounds

The verdict

Toast takes it, 3–2 on rounds.

On the published figures and the independent review sites, Toast takes 3 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose Toast if…

  • • You want Toast's edge on who picks up when the till is down and what it costs to get a card reader

Choose SumUp if…

  • • You want SumUp's edge on how long you are locked in and what customers say on trustpilot

Round by round

  1. Round 1Who picks up when the till is downToast wins
    Toast8/10

    24/7 support

    Toast Care is included in every software subscription, by phone or web messaging

    Source: pos.toasttab.com ↗

    SumUp5/10

    phone daily 9am to 9pm ET

    US phone and email, with dedicated installation and training

    • phone daily 9am to 9pm ET, against 24/7 support

    Source: sumup.com ↗

    Toast wins this round on what the company itself publishes.

  2. Round 2How long you are locked inSumUp wins
    Toast5/10

    2 to 3 years

    auto-renewing, with early termination fees; the low end is used

    • 2 to 3 years, against 12 months

    Source: posusa.com ↗

    SumUp8/10

    12 months

    the POS plans need a 12-month subscription

    Source: sumup.com ↗

    SumUp wins this round on independent review-site data, not on its own claims.

  3. Round 3What customers say on TrustpilotSumUp wins
    Toast5/10

    2.7 out of 5

    TrustScore from 1,489 reviews on Trustpilot

    • 2.7 out of 5, against 4.2 out of 5

    Source: trustpilot.com ↗

    SumUp8/10

    4.2 out of 5

    TrustScore from 58,696 reviews on Trustpilot

    Source: trustpilot.com ↗

    SumUp wins this round on independent review-site data, not on its own claims.

  4. Round 4What it costs to get a card readerToast wins
    Toast8/10

    $0 upfront for first device

    Starter Kit (Pay-as-you-Go), restaurant

    Source: pos.toasttab.com ↗

    SumUp5/10

    SumUp Plus reader $54

    Free plan ($0/month, pay per transaction)

    • SumUp Plus reader $54, against $0 upfront for first device

    Source: sumup.com ↗

    Toast wins this round on what the published sources say.

  5. Round 5What the top plan costsToast wins
    Toast8/10

    Point of Sale from $69/mo

    Starter Kit (Pay-as-you-Go), restaurant

    Source: pos.toasttab.com ↗

    SumUp5/10

    SumUp POS from $99/mo

    Free plan ($0/month, pay per transaction)

    • SumUp POS from $99/mo, against Point of Sale from $69/mo

    Source: sumup.com ↗

    Toast wins this round on what the published sources say.

  6. Round 6What the software costsTie
    Toast7/10

    Starter Kit from $0/mo

    Starter Kit (Pay-as-you-Go), restaurant

    Source: pos.toasttab.com ↗

    SumUp7/10

    Free plan $0/month

    Free plan ($0/month, pay per transaction)

    Source: sumup.com ↗

    Nothing to separate them here.

Side by side

SumUpBest for what customers say on trustpilotSumUp
Overall score
7.2
Best
6.6
Price
See price
See price
What the software costs
7.2
5.6
What customers say on Trustpilot
6.7
7.9
Who picks up when the till is down
7.4
5.8
How long you are locked in
5.8
6.9
What it costs to get a card reader
7.8
6.6
Head-to-head findings
What the software costs
Starter Kit from $0/mo
$199
What customers say on Trustpilot
2.7 out of 5
4.2 out of 5
Who picks up when the till is down
24/7 support
phone daily 9am to 9pm ET
How long you are locked in
2 to 3 years
12 months
What it costs to get a card reader
$0 upfront for first device
SumUp Plus reader $54
What the top plan costs
Point of Sale from $69/mo
SumUp POS from $99/mo
What each card sale costs
—
2.6% + 10¢
Selling when the internet drops
Offline mode takes cards
Offline mode (Solo reader)
Record
Head-to-head record
9–0
2–2–5
Head-to-heads won
100 %
50 %
Rounds won
58 %
39 %
Pros
      Cons
      • 2 to 3 years, against No contract
      • 2.7 out of 5, against 3.7 out of 5
      • 2-year agreement (Pay-as-you-Go), against Cancel anytime
      • 2 to 3 years, against 12 months
      • $199, against $0
      • 12 months, against No contract
      • phone daily 9am to 9pm ET, against 24/7 support
      • SumUp Plus reader $54, against $0 upfront for first device
      Add a third option to this comparison →

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