The verdict
Toast takes it, 3–2 on rounds.
On the published figures and the independent review sites, Toast takes 3 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Toast if…
- • You want Toast's edge on who picks up when the till is down and what it costs to get a card reader
Choose SumUp if…
- • You want SumUp's edge on how long you are locked in and what customers say on trustpilot
Round by round
- Round 1Who picks up when the till is downToast winsToast8/10
24/7 support
Toast Care is included in every software subscription, by phone or web messaging
Source: pos.toasttab.com ↗
SumUp5/10phone daily 9am to 9pm ET
US phone and email, with dedicated installation and training
- phone daily 9am to 9pm ET, against 24/7 support
Source: sumup.com ↗
Toast wins this round on what the company itself publishes.
- Round 2How long you are locked inSumUp winsToast5/10
2 to 3 years
auto-renewing, with early termination fees; the low end is used
- 2 to 3 years, against 12 months
Source: posusa.com ↗
SumUp wins this round on independent review-site data, not on its own claims.
- Round 3What customers say on TrustpilotSumUp winsToast5/10
2.7 out of 5
TrustScore from 1,489 reviews on Trustpilot
- 2.7 out of 5, against 4.2 out of 5
Source: trustpilot.com ↗
SumUp wins this round on independent review-site data, not on its own claims.
- Round 4What it costs to get a card readerToast winsToast8/10
$0 upfront for first device
Starter Kit (Pay-as-you-Go), restaurant
Source: pos.toasttab.com ↗
SumUp5/10SumUp Plus reader $54
Free plan ($0/month, pay per transaction)
- SumUp Plus reader $54, against $0 upfront for first device
Source: sumup.com ↗
Toast wins this round on what the published sources say.
- Round 5What the top plan costsToast winsSumUp5/10
SumUp POS from $99/mo
Free plan ($0/month, pay per transaction)
- SumUp POS from $99/mo, against Point of Sale from $69/mo
Source: sumup.com ↗
Toast wins this round on what the published sources say.
- Round 6What the software costsTie
Nothing to separate them here.

