Klaviyo vs Campaign Monitor
Campaign Monitor comes out ahead of Klaviyo on 3 of the 6 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
Campaign Monitor takes it, 3–1 on rounds.
On the published figures and the independent review sites, Campaign Monitor takes 3 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Klaviyo if…
- • You want Klaviyo's edge on what it costs to start
Choose Campaign Monitor if…
- • You want Campaign Monitor's edge on what the next plan up costs and what customers say on trustpilot
Round by round
- Round 1What the next plan up costsCampaign Monitor winsKlaviyo5/10
$20
Email plan, 500 active profiles, per month (SMS billed per send)
- $35, against $19
Source: klaviyo.com ↗
Campaign Monitor8/10$27.90
Essentials, up to 500 contacts, per month billed annually
- Essentials, per month
Source: campaignmonitor.com ↗
Campaign Monitor wins this round on independent review-site data, not on its own claims.
- Round 2What customers say on TrustpilotCampaign Monitor winsKlaviyo5/10
1.6 out of 5
TrustScore from 369 reviews on Trustpilot
- 1.6 out of 5, against 2.2 out of 5
Source: trustpilot.com ↗
Campaign Monitor wins this round on independent review-site data, not on its own claims.
- Round 3What it costs to startKlaviyo winsKlaviyo8/10
$30/mo est. (1,000 profiles)
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Campaign Monitor5/10$42.30/mo annual (501-2,500)
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
- $42.30/mo annual (501-2,500), against $30/mo est. (1,000 profiles)
Source: campaignmonitor.com ↗
Klaviyo wins this round on what the published sources say.
- Round 4How many emails you can sendCampaign Monitor winsKlaviyo5/10
10,000 emails/mo
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- 10,000 emails/mo, against 5x list = 12,500/mo (2,500 tier)
Source: klaviyo.com ↗
Campaign Monitor8/105x list = 12,500/mo (2,500 tier)
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
Source: campaignmonitor.com ↗
Campaign Monitor wins this round on what the published sources say.
- Round 5Who picks up when you are stuckTieKlaviyo7/10
Email support
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Campaign Monitor7/10Email support only on Lite
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
Source: campaignmonitor.com ↗
Nothing to separate them here.
- Round 6Testing which email works betterTieKlaviyo7/10
Not stated
The text "A/B testing" does not appear anywhere on klaviyo.com/pricing.
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
Source: klaviyo.com ↗
Campaign Monitor7/10A/B testing included
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
Source: campaignmonitor.com ↗
Nothing to separate them here.
Side by side
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email + SMS, from 5,000 monthly email sends
- Essentials, per month
- $35, against $13.06
- 1.6 out of 5, against 2.5 out of 5
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
- Email support, against 24/7 email & chat support
- $19, against $13.06
- 2.2 out of 5, against 2.5 out of 5
- $42.30/mo annual (501-2,500), against $26.50/mo monthly (501-1,500)
- Email support only on Lite, against 24/7 email & chat support