The verdict
Insightly takes it, 4–3 on rounds.
On the published figures and the independent review sites, Insightly takes 4 of 8 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Close if…
- • You want Close's edge on what it costs to start and what customers say on trustpilot
Choose Insightly if…
- • You want Insightly's edge on what automation costs and what automation adds to the bill
Round by round
- Round 1What it costs to startClose wins
Close wins this round on what the company itself publishes.
- Round 2What automation costsInsightly wins
Insightly wins this round on what the company itself publishes.
- Round 3What automation adds to the billInsightly winsClose5/10
+$90
Growth (automation) $99 vs Solo $9 per user/month, annual
- +$90, against +$20
Source: close.com ↗
Insightly wins this round on what the company itself publishes.
- Round 4What customers say on TrustpilotClose winsInsightly5/10
2.1 out of 5
TrustScore from 13 reviews on Trustpilot
- 2.1 out of 5, against 4.5 out of 5
Source: trustpilot.com ↗
Close wins this round on independent review-site data, not on its own claims.
- Round 5Trying it before you payTie
Nothing to separate them here.
- Round 6How many custom fields you getClose wins
Close wins this round on what the published sources say.
- Round 7How many contacts you can storeInsightly winsInsightly8/10
Not stated
Insightly's record limit appears only inside a pop-up, not on a capturable page
- Plus
Source: insightly.com ↗
Insightly wins this round on what the published sources say.
- Round 8Emailing many contacts at onceInsightly wins
Insightly wins this round on what the published sources say.

