The verdict
HubSpot takes it, 5–3 on rounds.
On the published figures and the independent review sites, HubSpot takes 5 of 8 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose HubSpot if…
- • You want HubSpot's edge on trying it before you pay and what automation costs
Choose Close if…
- • You want Close's edge on what it costs to start and calling from inside the crm
Round by round
- Round 1What it costs to startClose winsHubSpot5/10
$20
Starter, per seat per month at list price (new customers are offered a deep first-year discount)
- $20, against $9
Source: hubspot.com ↗
Close wins this round on what the company itself publishes.
- Round 2Trying it before you payHubSpot winsHubSpot8/10
Free CRM
Free plan for up to 2 users, no credit card
- free with no expiry, limited to two users and 1,000 contacts
Source: hubspot.com ↗
Close5/1014-day free trial
a free trial, no free plan
- 14-day free trial, against Free CRM
Source: close.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 3What automation costsHubSpot winsHubSpot8/10
US$ 800/mês
Professional (compromisso anual)
- Professional, where full workflows begin
Source: hubspot.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 4How well it connectsHubSpot winsHubSpot8/10
Over 2,000
apps and web services
- apps in the HubSpot App Marketplace
Source: ecosystem.hubspot.com ↗
Close5/10100+ integrations
native, no-code and Zapier integrations
- 100+ integrations, against 1,500+ integrations
Source: close.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 5Calling from inside the CRMClose winsHubSpot5/10
Calling minutes on Starter
Starter adds calling minutes per account per month
- Calling minutes on Starter, against Calling, email and SMS built in
Source: hubspot.com ↗
Close wins this round on what the company itself publishes.
- Round 6What automation adds to the billHubSpot winsHubSpot8/10
+$70
Sales Hub Professional (full workflows: 'Up to 300 fully customizable workflows') $90 vs Starter $20 per seat/month, billed annually
- from $20 to $50 per user per month
Source: hubspot.com ↗
Close5/10+$90
Growth (automation) $99 vs Solo $9 per user/month, annual
- +$90, against +$30
Source: close.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 7What customers say on TrustpilotClose winsHubSpot5/10
1.5 out of 5
TrustScore from 1,173 reviews on Trustpilot
- 1.5 out of 5, against 4.5 out of 5
Source: trustpilot.com ↗
Close wins this round on independent review-site data, not on its own claims.
- Round 8How many custom fields you getHubSpot winsHubSpot8/10
Not stated
HubSpot's pages give no visible custom-property limit (only a hover tooltip in the product catalog)
- Sales Hub Starter
Source: legal.hubspot.com ↗
Close5/10250 custom fields
Solo
- 250 custom fields, against 1,000 custom properties/object
Source: close.com ↗
HubSpot wins this round on what the published sources say.
Side by side
- free with no expiry, limited to two users and 1,000 contacts
- Professional, where full workflows begin
- from $20 to $50 per user per month
- apps in the HubSpot App Marketplace
- Solo
- 1,500+ integrations, against 9,000+ apps
- $20, against $14
- $50, against $0
- 24/7 chat and email, no phone on Starter, against Phone 8h x 5 days, chat 24 x 5
- 14-day free trial, against 30-day free trial
- 100+ integrations, against 9,000+ apps
- +$90, against +$75
- No bulk email, against Mass email included