The verdict
Insightly takes it, 6–2 on rounds.
On the published figures and the independent review sites, Insightly takes 6 of 8 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Copper if…
- • You want Copper's edge on what it costs to start and what customers say on trustpilot
Choose Insightly if…
- • You want Insightly's edge on what automation costs and who picks up when you are stuck
Round by round
- Round 1What it costs to startCopper winsCopper8/10
$23 per seat, per month paid annually ($29 monthly)
Basic
- Starter, per seat per month billed annually ($12 month to month)
Source: copper.com ↗
Copper wins this round on what the company itself publishes.
- Round 2What automation costsInsightly wins
Insightly wins this round on what the company itself publishes.
- Round 3Who picks up when you are stuckInsightly winsCopper5/10
Live chat, weekdays 4am to 11pm ET
the Starter tier includes live chat support
- Live chat, weekdays 4am to 11pm ET, against Phone and email, 9am to 4pm PT
Source: support.copper.com ↗
Insightly8/10Phone and email, 9am to 4pm PT
standard support on weekdays; no chat on the standard plan
Source: insightly.com ↗
Insightly wins this round on what the company itself publishes.
- Round 4What automation adds to the billInsightly winsCopper5/10
+$36
Professional (automation) $59 vs Basic $23 per seat/month, paid annually
- +$50, against +$20
Source: copper.com ↗
Insightly wins this round on what the company itself publishes.
- Round 5What customers say on TrustpilotCopper winsInsightly5/10
2.1 out of 5
TrustScore from 13 reviews on Trustpilot
- 2.1 out of 5, against 4.3 out of 5
Source: trustpilot.com ↗
Copper wins this round on independent review-site data, not on its own claims.
- Round 6How many custom fields you getInsightly wins
Insightly wins this round on what the published sources say.
- Round 7How many contacts you can storeInsightly winsInsightly8/10
Not stated
Insightly's record limit appears only inside a pop-up, not on a capturable page
- Plus
Source: insightly.com ↗
Insightly wins this round on what the published sources say.
- Round 8Emailing many contacts at onceInsightly wins
Insightly wins this round on what the published sources say.
Side by side
- Starter, per seat per month billed annually ($12 month to month)
- from $9 to $59 per user per month
- Plus
- 14-day free trial, against 30-day free trial
- No bulk email, against Mass email included
- 14-day free trial, against Free CRM
- $59, against $50
- $29, against $25
- 14-day free trial, against 30-day free trial
- $29, against $20
- 14-day free trial, against Free CRM