The verdict
It's a dead heat.
Neither pulls ahead on the published figures and review sites, so the decision is in the details this comparison cannot see. Check the current figures on both pages.
Choose HubSpot if…
- • You want HubSpot's edge on what it costs to start and trying it before you pay
Choose Insightly if…
- • You want Insightly's edge on who picks up when you are stuck and what automation adds to the bill
Round by round
- Round 1What it costs to startHubSpot winsHubSpot8/10
$20
Starter, per seat per month at list price (new customers are offered a deep first-year discount)
Source: hubspot.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 2Trying it before you payHubSpot winsHubSpot8/10
Free CRM
Free plan for up to 2 users, no credit card
- free with no expiry, limited to two users and 1,000 contacts
Source: hubspot.com ↗
Insightly5/1014-day free trial
no credit card required
- 14-day free trial, against Free CRM
Source: insightly.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 3Who picks up when you are stuckInsightly winsHubSpot5/10
24/7 chat and email, no phone on Starter
phone support is limited to Professional and Enterprise
- 24/7 chat and email, no phone on Starter, against Phone and email, 9am to 4pm PT
Source: community.hubspot.com ↗
Insightly8/10Phone and email, 9am to 4pm PT
standard support on weekdays; no chat on the standard plan
Source: insightly.com ↗
Insightly wins this round on what the company itself publishes.
- Round 4What automation adds to the billInsightly winsHubSpot5/10
+$70
Sales Hub Professional (full workflows: 'Up to 300 fully customizable workflows') $90 vs Starter $20 per seat/month, billed annually
- +$30, against +$20
Source: hubspot.com ↗
Insightly wins this round on what the company itself publishes.
- Round 5What customers say on TrustpilotInsightly winsHubSpot5/10
1.5 out of 5
TrustScore from 1,173 reviews on Trustpilot
- 1.5 out of 5, against 2.1 out of 5
Source: trustpilot.com ↗
Insightly wins this round on independent review-site data, not on its own claims.
- Round 6How many custom fields you getHubSpot winsInsightly5/10
50 custom fields
Plus
- 50 custom fields, against 1,000 custom properties/object
Source: insightly.com ↗
HubSpot wins this round on what the published sources say.
Side by side
- free with no expiry, limited to two users and 1,000 contacts
- Professional, where full workflows begin
- from $20 to $50 per user per month
- apps in the HubSpot App Marketplace
- Plus
- 1,500+ integrations, against 9,000+ apps
- $20, against $14
- $50, against $0
- 24/7 chat and email, no phone on Starter, against Phone 8h x 5 days, chat 24 x 5
- $29, against $25
- 14-day free trial, against 30-day free trial
- $29, against $20
- 14-day free trial, against Free CRM