The verdict
Zoho takes it, 5–3 on rounds.
On the published figures and the independent review sites, Zoho takes 5 of 8 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Zoho if…
- • You want Zoho's edge on trying it before you pay and what automation costs
Choose Close if…
- • You want Close's edge on what it costs to start and what customers say on trustpilot
Round by round
- Round 1What it costs to startClose wins
Close wins this round on what the company itself publishes.
- Round 2Trying it before you payZoho winsClose5/10
14-day free trial
a free trial, no free plan
- 14-day free trial, against Free edition
Source: close.com ↗
Zoho wins this round on what the company itself publishes.
- Round 3What automation costsZoho wins
Zoho wins this round on what the company itself publishes.
- Round 4How well it connectsZoho winsClose5/10
100+ integrations
native, no-code and Zapier integrations
- 100+ integrations, against 900+ integrations
Source: close.com ↗
Zoho wins this round on what the company itself publishes.
- Round 5What automation adds to the billZoho winsClose5/10
+$90
Growth (automation) $99 vs Solo $9 per user/month, annual
- +$90, against $0 extra
Source: close.com ↗
Zoho wins this round on what the company itself publishes.
- Round 6What customers say on TrustpilotClose winsZoho5/10
3.9 out of 5
TrustScore from 6,138 reviews on Trustpilot
- 3.9 out of 5, against 4.5 out of 5
Source: trustpilot.com ↗
Close wins this round on independent review-site data, not on its own claims.
- Round 7How many custom fields you getClose winsZoho5/10
10 custom fields per module
Standard
- 10 custom fields per module, against 250 custom fields
Source: zoho.com ↗
Close wins this round on what the published sources say.
- Round 8How many contacts you can storeZoho wins
Zoho wins this round on what the published sources say.

