Jake Tech Lab

Salesforce vs Copper

Copper comes out ahead of Salesforce on 5 of the 7 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

Salesforce
Salesforce
6.0
Fair
2 of 7 rounds
vs
CopperWinner
Copper
6.1
Fair
5 of 7 rounds

The verdict

Copper takes it, 5–2 on rounds.

On the published figures and the independent review sites, Copper takes 5 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose Salesforce if…

  • • You want Salesforce's edge on trying it before you pay and emailing many contacts at once

Choose Copper if…

  • • You want Copper's edge on what it costs to start and what automation costs

Round by round

  1. Round 1What it costs to startCopper wins
    Salesforce5/10

    $25

    Starter Suite, per user per month

    • $25, against $9

    Source: salesforce.com ↗

    Copper8/10

    $23

    Basic, per seat per month paid annually (there is no $9 plan)

    • Starter, per seat per month billed annually ($12 month to month)

    Source: copper.com ↗

    Copper wins this round on what the company itself publishes.

  2. Round 2Trying it before you paySalesforce wins
    Salesforce8/10

    30-day free trial

    a free trial, no free plan; no credit card needed

    Source: salesforce.com ↗

    Copper5/10

    14-day free trial

    no credit card required, no free plan

    • 14-day free trial, against 30-day free trial

    Source: copper.com ↗

    Salesforce wins this round on what the company itself publishes.

  3. Round 3What automation costsCopper wins
    Salesforce5/10

    $100

    Pro Suite, where workflow and process automation begins

    • $100, against $59

    Source: salesforce.com ↗

    Copper8/10

    $59

    Professional, where workflow automation begins

    Source: copper.com ↗

    Copper wins this round on what the company itself publishes.

  4. Round 4What automation adds to the billCopper wins
    Salesforce5/10

    +$75

    Pro Suite (automation) $100 vs Starter Suite $25 per user/month

    • +$75, against +$50

    Source: salesforce.com ↗

    Copper8/10

    +$36

    Professional (automation) $59 vs Basic $23 per seat/month, paid annually

    • from $9 to $59 per user per month

    Source: copper.com ↗

    Copper wins this round on what the company itself publishes.

  5. Round 5What customers say on TrustpilotCopper wins
    Salesforce5/10

    1.3 out of 5

    TrustScore from 657 reviews on Trustpilot

    • 1.3 out of 5, against 4.3 out of 5

    Source: trustpilot.com ↗

    Copper8/10

    4.3 out of 5

    TrustScore from 335 reviews on Trustpilot

    Source: trustpilot.com ↗

    Copper wins this round on independent review-site data, not on its own claims.

  6. Round 6Emailing many contacts at onceSalesforce wins
    Salesforce8/10

    Email campaigns included

    Starter Suite: dynamic email nurture campaigns

    • Starter Suite

    Source: salesforce.com ↗

    Copper5/10

    No bulk email

    Basic

    • No bulk email, against Mass email included

    Source: copper.com ↗

    Salesforce wins this round on what the published sources say.

  7. Round 7What you save paying yearlyCopper wins
    Salesforce5/10

    Same $25 monthly or yearly

    Starter Suite

    • Same $25 monthly or yearly, against 21% off yearly ($23 vs $29)

    Source: salesforce.com ↗

    Copper8/10

    21% off yearly ($23 vs $29)

    Basic

    Source: copper.com ↗

    Copper wins this round on what the published sources say.

SalesforceSalesforce

Side by side

Overall score
6.0
6.1
Best
Price
See price
See price
What automation adds to the bill
5.4
5.5
What it costs to start
5.4
7.8
What automation costs
5.0
5.5
What customers say on Trustpilot
5.0
8.0
Trying it before you pay
6.9
5.4
Head-to-head findings
What automation adds to the bill
+$75
+$36
What it costs to start
$25
$23
What automation costs
$100
$59
What customers say on Trustpilot
1.3 out of 5
4.3 out of 5
Trying it before you pay
30-day free trial
14-day free trial
How well it connects
more than 7000
—
Who picks up when you are stuck
—
Live chat, weekdays 4am to 11pm ET
Emailing many contacts at once
Email campaigns included
No bulk email
Record
Head-to-head record
0–5–3
1–5
Head-to-heads won
0 %
17 %
Rounds won
33 %
34 %
Pros
  • apps on AppExchange, its own marketplace
  • Starter Suite
  • from $25 to $100 per user per month
  • Starter, per seat per month billed annually ($12 month to month)
  • from $9 to $59 per user per month
Cons
  • $25, against $20
  • 30-day free trial, against Free CRM
  • $100, against $50
  • Dialer add-on or third-party phone, against Calling minutes on Starter
  • 14-day free trial, against 30-day free trial
  • No bulk email, against Mass email included
  • 14-day free trial, against Free CRM
  • $59, against $50
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