The verdict
Zoho takes it, 5–2 on rounds.
On the published figures and the independent review sites, Zoho takes 5 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose HubSpot if…
- • You want HubSpot's edge on how well it connects and how many custom fields you get
Choose Zoho if…
- • You want Zoho's edge on what it costs to start and what automation costs
Round by round
- Round 1What it costs to startZoho winsHubSpot5/10
$20
Starter, per seat per month at list price (new customers are offered a deep first-year discount)
- $20, against $14
Source: hubspot.com ↗
Zoho wins this round on what the company itself publishes.
- Round 2What automation costsZoho wins
Zoho wins this round on what the company itself publishes.
- Round 3Who picks up when you are stuckZoho winsHubSpot5/10
24/7 chat and email, no phone on Starter
phone support is limited to Professional and Enterprise
- 24/7 chat and email, no phone on Starter, against Phone 8h x 5 days, chat 24 x 5
Source: community.hubspot.com ↗
Zoho8/108 hours (Monday - Friday)
Chat Support
- default support on every paid edition
Source: zoho.com ↗
Zoho wins this round on what the company itself publishes.
- Round 4How well it connectsHubSpot winsZoho5/10
900+ integrations
Zoho CRM integrations in the Zoho Marketplace
- 900+ integrations, against 1,500+ integrations
Source: zoho.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 5What automation adds to the billZoho winsHubSpot5/10
+$70
Sales Hub Professional (full workflows: 'Up to 300 fully customizable workflows') $90 vs Starter $20 per seat/month, billed annually
- +$30, against $0 extra
Source: hubspot.com ↗
Zoho wins this round on what the company itself publishes.
- Round 6What customers say on TrustpilotZoho winsHubSpot5/10
1.5 out of 5
TrustScore from 1,173 reviews on Trustpilot
- 1.5 out of 5, against 3.9 out of 5
Source: trustpilot.com ↗
Zoho wins this round on independent review-site data, not on its own claims.
- Round 7How many custom fields you getHubSpot winsHubSpot8/10
Not stated
HubSpot's pages give no visible custom-property limit (only a hover tooltip in the product catalog)
- Sales Hub Starter
Source: legal.hubspot.com ↗
Zoho5/1010 custom fields per module
Standard
- 10 custom fields per module, against 1,000 custom properties/object
Source: zoho.com ↗
HubSpot wins this round on what the published sources say.
Side by side
- free with no expiry, limited to two users and 1,000 contacts
- Professional, where full workflows begin
- from $20 to $50 per user per month
- apps in the HubSpot App Marketplace
- default support on every paid edition
- 1,500+ integrations, against 9,000+ apps
- $20, against $14
- $50, against $0
- 24/7 chat and email, no phone on Starter, against Phone 8h x 5 days, chat 24 x 5
- 900+ integrations, against 9,000+ apps
- 900+ integrations, against 1,500+ integrations
- 10 custom fields per module, against 1,000 custom properties/object
- 3.9 out of 5, against 4.4 out of 5