The verdict
It's a dead heat.
Neither pulls ahead on the published figures and review sites, so the decision is in the details this comparison cannot see. Check the current figures on both pages.
Choose HubSpot if…
- • You want HubSpot's edge on trying it before you pay and who picks up when you are stuck
Choose Pipedrive if…
- • You want Pipedrive's edge on what it costs to start and what automation costs
Round by round
- Round 1What it costs to startPipedrive winsHubSpot5/10
$20
Starter, per seat per month at list price (new customers are offered a deep first-year discount)
- $20, against $14
Source: hubspot.com ↗
Pipedrive wins this round on what the company itself publishes.
- Round 2Trying it before you payHubSpot winsHubSpot8/10
Free CRM
Free plan for up to 2 users, no credit card
- free with no expiry, limited to two users and 1,000 contacts
Source: hubspot.com ↗
Pipedrive5/1014-day free trial
no credit card required, no free plan
- 14-day free trial, against Free CRM
Source: pipedrive.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 3What automation costsPipedrive wins
Pipedrive wins this round on what the company itself publishes.
- Round 4Who picks up when you are stuckHubSpot winsHubSpot8/10
24/7 chat and email, no phone on Starter
phone support is limited to Professional and Enterprise
Source: community.hubspot.com ↗
Pipedrive5/1024/7 live chat support for all users
All plans incl. Lite; phone on Premium or Ultimate only
- Live chat in business hours, against 24/7 chat and email, no phone on Starter
Source: support.pipedrive.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 5How well it connectsHubSpot wins
HubSpot wins this round on what the company itself publishes.
- Round 6What automation adds to the billPipedrive winsHubSpot5/10
+$70
Sales Hub Professional (full workflows: 'Up to 300 fully customizable workflows') $90 vs Starter $20 per seat/month, billed annually
- +$30, against +$25
Source: hubspot.com ↗
Pipedrive wins this round on what the company itself publishes.
- Round 7What customers say on TrustpilotPipedrive winsHubSpot5/10
1.5 out of 5
TrustScore from 1,173 reviews on Trustpilot
- 1.5 out of 5, against 4.4 out of 5
Source: trustpilot.com ↗
Pipedrive wins this round on independent review-site data, not on its own claims.
- Round 8How many custom fields you getHubSpot winsHubSpot8/10
Not stated
HubSpot's pages give no visible custom-property limit (only a hover tooltip in the product catalog)
- Sales Hub Starter
Source: legal.hubspot.com ↗
Pipedrive5/1030 custom fields
Lite
- 30 custom fields, against 1,000 custom properties/object
Source: support.pipedrive.com ↗
HubSpot wins this round on what the published sources say.
Side by side
- free with no expiry, limited to two users and 1,000 contacts
- Professional, where full workflows begin
- from $20 to $50 per user per month
- apps in the HubSpot App Marketplace
- apps in the Pipedrive Marketplace
- Lite
- from $14 to $39 per user per month
- no phone on Lite; phone starts on Premium
- 1,500+ integrations, against 9,000+ apps
- $20, against $14
- $50, against $0
- 24/7 chat and email, no phone on Starter, against Phone 8h x 5 days, chat 24 x 5
- 14-day free trial, against 30-day free trial
- 500+ integrations, against 9,000+ apps
- No group emailing, against Mass email included
- No email templates, against Email templates included