Jake Tech Lab

Salesforce vs Zoho

Zoho comes out ahead of Salesforce on 6 of the 7 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

Salesforce
Salesforce
6.0
Fair
1 of 7 rounds
vs
ZohoWinner
Zoho
7.2
Good
6 of 7 rounds

The verdict

Zoho takes it, 6–1 on rounds.

On the published figures and the independent review sites, Zoho takes 6 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose Salesforce if…

  • • You want Salesforce's edge on how well it connects

Choose Zoho if…

  • • You want Zoho's edge on what it costs to start and trying it before you pay

Round by round

  1. Round 1What it costs to startZoho wins
    Salesforce5/10

    $25

    Starter Suite, per user per month

    • $25, against $14

    Source: salesforce.com ↗

    Zoho8/10

    $14

    Standard, per user per month billed annually

    Source: zoho.com ↗

    Zoho wins this round on what the company itself publishes.

  2. Round 2Trying it before you payZoho wins
    Salesforce5/10

    30-day free trial

    a free trial, no free plan; no credit card needed

    • 30-day free trial, against Free edition

    Source: salesforce.com ↗

    Zoho8/10

    Free edition

    free forever for up to three users, no trial period

    Source: zoho.com ↗

    Zoho wins this round on what the company itself publishes.

  3. Round 3What automation costsZoho wins
    Salesforce5/10

    $100

    Pro Suite, where workflow and process automation begins

    • $100, against $0

    Source: salesforce.com ↗

    Zoho8/10

    $0

    the free edition already includes five workflow rules

    Source: zoho.com ↗

    Zoho wins this round on what the company itself publishes.

  4. Round 4How well it connectsSalesforce wins
    Salesforce8/10

    more than 7000

    AppExchange apps

    • apps on AppExchange, its own marketplace

    Source: appexchange.salesforce.com ↗

    Zoho5/10

    900+ integrations

    Zoho CRM integrations in the Zoho Marketplace

    • 900+ integrations, against 9,000+ apps

    Source: zoho.com ↗

    Salesforce wins this round on what the company itself publishes.

  5. Round 5What automation adds to the billZoho wins
    Salesforce5/10

    +$75

    Pro Suite (automation) $100 vs Starter Suite $25 per user/month

    • +$75, against $0 extra

    Source: salesforce.com ↗

    Zoho8/10

    $0 extra

    workflow automation is already in the cheapest plan

    Source: zoho.com ↗

    Zoho wins this round on what the company itself publishes.

  6. Round 6What customers say on TrustpilotZoho wins
    Salesforce5/10

    1.3 out of 5

    TrustScore from 657 reviews on Trustpilot

    • 1.3 out of 5, against 3.9 out of 5

    Source: trustpilot.com ↗

    Zoho8/10

    3.9 out of 5

    TrustScore from 6,138 reviews on Trustpilot

    Source: trustpilot.com ↗

    Zoho wins this round on independent review-site data, not on its own claims.

  7. Round 7What you save paying yearlyZoho wins
    Salesforce5/10

    Same $25 monthly or yearly

    Starter Suite

    • Same $25 monthly or yearly, against 30% off yearly ($14 vs $20)

    Source: salesforce.com ↗

    Zoho8/10

    30% off yearly ($14 vs $20)

    Standard

    Source: zoho.com ↗

    Zoho wins this round on what the published sources say.

SalesforceSalesforce

Side by side

Overall score
6.0
7.2
Best
Price
See price
See price
What automation adds to the bill
5.4
8.0
What it costs to start
5.4
6.2
What automation costs
5.0
8.0
What customers say on Trustpilot
5.0
6.7
Trying it before you pay
6.9
7.8
Head-to-head findings
What automation adds to the bill
+$75
$0 extra
What it costs to start
$25
$14
What automation costs
$100
$0
What customers say on Trustpilot
1.3 out of 5
3.9 out of 5
Trying it before you pay
30-day free trial
Free edition
How well it connects
more than 7000
900+ integrations
Who picks up when you are stuck
—
8 hours (Monday - Friday)
Emailing many contacts at once
Email campaigns included
Mass email included
Record
Head-to-head record
0–5–3
7–0
Head-to-heads won
0 %
100 %
Rounds won
33 %
74 %
Pros
  • apps on AppExchange, its own marketplace
  • Starter Suite
  • from $25 to $100 per user per month
  • default support on every paid edition
Cons
  • $25, against $20
  • 30-day free trial, against Free CRM
  • $100, against $50
  • Dialer add-on or third-party phone, against Calling minutes on Starter
  • 900+ integrations, against 9,000+ apps
  • 900+ integrations, against 1,500+ integrations
  • 10 custom fields per module, against 1,000 custom properties/object
  • 3.9 out of 5, against 4.4 out of 5
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