Salesforce vs HubSpot
HubSpot comes out ahead of Salesforce on 6 of the 7 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
HubSpot takes it, 6–1 on rounds.
On the published figures and the independent review sites, HubSpot takes 6 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Salesforce if…
- • You want Salesforce's edge on how well it connects
Choose HubSpot if…
- • You want HubSpot's edge on what it costs to start and trying it before you pay
Round by round
- Round 1What it costs to startHubSpot winsHubSpot8/10
$20
Starter, per seat per month at list price (new customers are offered a deep first-year discount)
Source: hubspot.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 2Trying it before you payHubSpot winsSalesforce5/10
30-day free trial
a free trial, no free plan; no credit card needed
- 30-day free trial, against Free CRM
Source: salesforce.com ↗
HubSpot8/10Free CRM
Free plan for up to 2 users, no credit card
- free with no expiry, limited to two users and 1,000 contacts
Source: hubspot.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 3What automation costsHubSpot winsSalesforce5/10
$100
Pro Suite, where workflow and process automation begins
- $100, against $50
Source: salesforce.com ↗
HubSpot8/10$90/mo/seat
Professional plan cost
- Professional, where full workflows begin
Source: hubspot.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 4How well it connectsSalesforce winsSalesforce8/10
more than 7000
apps
- apps on AppExchange, its own marketplace
Source: appexchange.salesforce.com ↗
Salesforce wins this round on what the company itself publishes.
- Round 5Calling from inside the CRMHubSpot winsSalesforce5/10
Dialer add-on or third-party phone
calls run through Sales Dialer or a connected phone product
- Dialer add-on or third-party phone, against Calling minutes on Starter
Source: help.salesforce.com ↗
HubSpot8/10Calling minutes on Starter
Starter adds calling minutes per account per month
Source: hubspot.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 6What automation adds to the billHubSpot winsSalesforce5/10
+$75
Pro Suite (automation) $100 vs Starter Suite $25 per user/month
- +$75, against +$30
Source: salesforce.com ↗
HubSpot8/10+$70
Sales Hub Professional (full workflows: 'Up to 300 fully customizable workflows') $90 vs Starter $20 per seat/month, billed annually
- from $20 to $50 per user per month
Source: hubspot.com ↗
HubSpot wins this round on what the company itself publishes.
- Round 7What customers say on TrustpilotHubSpot winsSalesforce5/10
1.3 out of 5
TrustScore from 657 reviews on Trustpilot
- 1.3 out of 5, against 1.5 out of 5
Source: trustpilot.com ↗
HubSpot wins this round on independent review-site data, not on its own claims.
Side by side
- apps on AppExchange, its own marketplace
- Starter Suite
- from $25 to $100 per user per month
- free with no expiry, limited to two users and 1,000 contacts
- Professional, where full workflows begin
- from $20 to $50 per user per month
- apps in the HubSpot App Marketplace
- $25, against $20
- 30-day free trial, against Free CRM
- $100, against $50
- Dialer add-on or third-party phone, against Calling minutes on Starter
- 1,500+ integrations, against 9,000+ apps
- $20, against $14
- $50, against $0
- 24/7 chat and email, no phone on Starter, against Phone 8h x 5 days, chat 24 x 5