Jake Tech Lab

ActiveCampaign vs Campaign Monitor

ActiveCampaign comes out ahead of Campaign Monitor on 4 of the 7 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.

ActiveCampaignWinner
ActiveCampaign
6.5
Fair
4 of 7 rounds
vs
Campaign Monitor
Campaign Monitor
6.3
Fair
3 of 7 rounds

The verdict

ActiveCampaign takes it, 4–3 on rounds.

On the published figures and the independent review sites, ActiveCampaign takes 4 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.

Choose ActiveCampaign if…

  • • You want ActiveCampaign's edge on what customers say on trustpilot and what it costs to start

Choose Campaign Monitor if…

  • • You want Campaign Monitor's edge on trying it before you pay and how many emails you can send

Round by round

  1. Round 1What customers say on TrustpilotActiveCampaign wins
    ActiveCampaign8/10

    2.7 out of 5

    TrustScore from 1,446 reviews on Trustpilot

    Source: trustpilot.com ↗

    Campaign Monitor5/10

    2.2 out of 5

    TrustScore from 200 reviews on Trustpilot

    • 2.2 out of 5, against 2.7 out of 5

    Source: trustpilot.com ↗

    ActiveCampaign wins this round on independent review-site data, not on its own claims.

  2. Round 2What it costs to startActiveCampaign wins
    ActiveCampaign8/10

    $15/mo billed annually (1,000)

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    Source: activecampaign.com ↗

    Campaign Monitor5/10

    $42.30/mo annual (501-2,500)

    Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)

    • $42.30/mo annual (501-2,500), against $15/mo billed annually (1,000)

    Source: campaignmonitor.com ↗

    ActiveCampaign wins this round on what the published sources say.

  3. Round 3What the next plan up costsActiveCampaign wins
    ActiveCampaign8/10

    Plus $49/mo billed annually

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    Source: activecampaign.com ↗

    Campaign Monitor5/10

    Essentials $66.60/mo annual

    Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)

    • Essentials $66.60/mo annual, against Plus $49/mo billed annually

    Source: campaignmonitor.com ↗

    ActiveCampaign wins this round on what the published sources say.

  4. Round 4Trying it before you payCampaign Monitor wins
    ActiveCampaign5/10

    14-day free trial

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    • 14-day free trial, against 30-day free trial

    Source: activecampaign.com ↗

    Campaign Monitor8/10

    30-day free trial

    Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)

    Source: campaignmonitor.com ↗

    Campaign Monitor wins this round on what the published sources say.

  5. Round 5Who picks up when you are stuckActiveCampaign wins
    ActiveCampaign8/10

    Email & chat support (Basic)

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    Source: activecampaign.com ↗

    Campaign Monitor5/10

    Email support only on Lite

    Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)

    • Email support only on Lite, against Email & chat support (Basic)

    Source: campaignmonitor.com ↗

    ActiveCampaign wins this round on what the published sources say.

  6. Round 6How many emails you can sendCampaign Monitor wins
    ActiveCampaign5/10

    10x contacts = 10,000/mo

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    • 10x contacts = 10,000/mo, against 5x list = 12,500/mo (2,500 tier)

    Source: activecampaign.com ↗

    Campaign Monitor8/10

    5x list = 12,500/mo (2,500 tier)

    Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)

    Source: campaignmonitor.com ↗

    Campaign Monitor wins this round on what the published sources say.

  7. Round 7How many people can log inCampaign Monitor wins
    ActiveCampaign5/10

    1 user

    Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus

    • 1 user, against Unlimited users

    Source: activecampaign.com ↗

    Campaign Monitor8/10

    Unlimited users

    Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)

    Source: campaignmonitor.com ↗

    Campaign Monitor wins this round on what the published sources say.

ActiveCampaignActiveCampaign
Campaign MonitorCampaign Monitor

Side by side

Overall score
6.5
Best
6.3
Price
See price
See price
What the next plan up costs
6.3
5.5
What it costs to start
7.7
5.0
What customers say on Trustpilot
6.0
5.5
How many emails you can send
5.5
7.0
Who picks up when you are stuck
7.3
5.5
Head-to-head findings
What the next plan up costs
Plus $49/mo billed annually
$27.90
What it costs to start
$15/mo billed annually (1,000)
$42.30/mo annual (501-2,500)
What customers say on Trustpilot
2.7 out of 5
2.2 out of 5
How many emails you can send
10x contacts = 10,000/mo
5x list = 12,500/mo (2,500 tier)
Who picks up when you are stuck
Email & chat support (Basic)
Email support only on Lite
How big the free plan is
—
—
Trying it before you pay
14-day free trial
30-day free trial
How many people can log in
1 user
Unlimited users
Record
Head-to-head record
3–6
1–3–2
Head-to-heads won
33 %
25 %
Rounds won
46 %
41 %
Pros
    • Essentials, per month
    Cons
    • 14-day free trial, against Free plan
    • 2.7 out of 5, against 3.9 out of 5
    • $15/mo billed annually (1,000), against $8.08/mo billed yearly (5k emails)
    • Plus $49/mo billed annually, against Standard $16.17/mo billed yearly
    • $19, against $13.06
    • 2.2 out of 5, against 2.5 out of 5
    • $42.30/mo annual (501-2,500), against $26.50/mo monthly (501-1,500)
    • Email support only on Lite, against 24/7 email & chat support
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