ActiveCampaign vs Campaign Monitor
ActiveCampaign comes out ahead of Campaign Monitor on 4 of the 7 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
ActiveCampaign takes it, 4–3 on rounds.
On the published figures and the independent review sites, ActiveCampaign takes 4 of 7 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose ActiveCampaign if…
- • You want ActiveCampaign's edge on what customers say on trustpilot and what it costs to start
Choose Campaign Monitor if…
- • You want Campaign Monitor's edge on trying it before you pay and how many emails you can send
Round by round
- Round 1What customers say on TrustpilotActiveCampaign winsCampaign Monitor5/10
2.2 out of 5
TrustScore from 200 reviews on Trustpilot
- 2.2 out of 5, against 2.7 out of 5
Source: trustpilot.com ↗
ActiveCampaign wins this round on independent review-site data, not on its own claims.
- Round 2What it costs to startActiveCampaign winsActiveCampaign8/10
$15/mo billed annually (1,000)
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
Campaign Monitor5/10$42.30/mo annual (501-2,500)
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
- $42.30/mo annual (501-2,500), against $15/mo billed annually (1,000)
Source: campaignmonitor.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 3What the next plan up costsActiveCampaign winsActiveCampaign8/10
Plus $49/mo billed annually
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
Campaign Monitor5/10Essentials $66.60/mo annual
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
- Essentials $66.60/mo annual, against Plus $49/mo billed annually
Source: campaignmonitor.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 4Trying it before you payCampaign Monitor winsActiveCampaign5/10
14-day free trial
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
- 14-day free trial, against 30-day free trial
Source: activecampaign.com ↗
Campaign Monitor8/1030-day free trial
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
Source: campaignmonitor.com ↗
Campaign Monitor wins this round on what the published sources say.
- Round 5Who picks up when you are stuckActiveCampaign winsActiveCampaign8/10
Email & chat support (Basic)
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
Campaign Monitor5/10Email support only on Lite
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
- Email support only on Lite, against Email & chat support (Basic)
Source: campaignmonitor.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 6How many emails you can sendCampaign Monitor winsActiveCampaign5/10
10x contacts = 10,000/mo
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
- 10x contacts = 10,000/mo, against 5x list = 12,500/mo (2,500 tier)
Source: activecampaign.com ↗
Campaign Monitor8/105x list = 12,500/mo (2,500 tier)
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
Source: campaignmonitor.com ↗
Campaign Monitor wins this round on what the published sources say.
- Round 7How many people can log inCampaign Monitor winsActiveCampaign5/10
1 user
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
- 1 user, against Unlimited users
Source: activecampaign.com ↗
Campaign Monitor8/10Unlimited users
Lite at the 501 - 2,500 contacts tier (select it in 'Number of contacts'), Annual (10% annual discount; default; Monthly = $47); next plan = Essentials ($74 monthly)
Source: campaignmonitor.com ↗
Campaign Monitor wins this round on what the published sources say.

