Klaviyo vs ActiveCampaign
ActiveCampaign comes out ahead of Klaviyo on 5 of the 6 things that decide this, going by what each company publishes and what independent review sites report. The one that matters for you may be one the leader loses.
The verdict
ActiveCampaign takes it, 5–1 on rounds.
On the published figures and the independent review sites, ActiveCampaign takes 5 of 6 rounds. Treat that as a starting point and check the current figures on both pages, because prices and plans move.
Choose Klaviyo if…
- • You want Klaviyo's edge on trying it before you pay
Choose ActiveCampaign if…
- • You want ActiveCampaign's edge on what customers say on trustpilot and what it costs to start
Round by round
- Round 1Trying it before you payKlaviyo winsActiveCampaign5/10
14-day free trial
no free plan; no credit card needed
- 14-day free trial, against Free plan
Source: activecampaign.com ↗
Klaviyo wins this round on what the company itself publishes.
- Round 2What customers say on TrustpilotActiveCampaign winsKlaviyo5/10
1.6 out of 5
TrustScore from 369 reviews on Trustpilot
- 1.6 out of 5, against 2.7 out of 5
Source: trustpilot.com ↗
ActiveCampaign wins this round on independent review-site data, not on its own claims.
- Round 3What it costs to startActiveCampaign winsKlaviyo5/10
$30/mo est. (1,000 profiles)
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- $30/mo est. (1,000 profiles), against $15/mo billed annually (1,000)
Source: klaviyo.com ↗
ActiveCampaign8/10$15/mo billed annually (1,000)
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 4What the next plan up costsActiveCampaign winsKlaviyo5/10
Marketing $100/mo est.
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Marketing $100/mo est., against Plus $49/mo billed annually
Source: klaviyo.com ↗
ActiveCampaign8/10Plus $49/mo billed annually
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 5Who picks up when you are stuckActiveCampaign winsKlaviyo5/10
Email support
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email support, against Email & chat support (Basic)
Source: klaviyo.com ↗
ActiveCampaign8/10Email & chat support (Basic)
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
ActiveCampaign wins this round on what the published sources say.
- Round 6How well it connectsActiveCampaign winsKlaviyo5/10
350+ integrations
Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- 350+ integrations, against 1,000+ integrations
Source: klaviyo.com ↗
ActiveCampaign8/101,000+ integrations
Starter at 1,000 contacts (default 'Email Contacts' setting, Email tab), billed annually (the only basis shown); next plan = Plus
Source: activecampaign.com ↗
ActiveCampaign wins this round on what the published sources say.
Side by side
- Email plan at 1,000 active profiles (move the profiles slider to 1,000), estimated monthly price (monthly billing); next plan = Marketing. At 500 profiles the page shows a first-month promo ($1 instead of $20)
- Email + SMS, from 5,000 monthly email sends
- $35, against $13.06
- 1.6 out of 5, against 2.5 out of 5
- $30/mo est. (1,000 profiles), against $26.50/mo monthly (501-1,500)
- Email support, against 24/7 email & chat support
- 14-day free trial, against Free plan
- 2.7 out of 5, against 3.9 out of 5
- $15/mo billed annually (1,000), against $8.08/mo billed yearly (5k emails)
- Plus $49/mo billed annually, against Standard $16.17/mo billed yearly